jayme
My Mona Lisa
- Joined
- Feb 8, 2003
- Posts
- 943
I freelance instruct on the central coast of California. Now I know cost of living here is high, so that might explain why I can charge $50 an hour. However, there is no reason instruction can't go for $35 an hour in the midwest.
If you charge an appropriate rate, customers can respect that. Whether it's real or percieved, students feel that by paying a fair price, they will get a good product. If they have the option of paying $10 an hour or $50 an hour, a lot will go with the higher rate because they feel that learning to fly safely is more important than saving $1000. By paying 30 or 40 an hour, you'll attract good instructors, and not whore out the employees.
If you charge an appropriate rate, customers can respect that. Whether it's real or percieved, students feel that by paying a fair price, they will get a good product. If they have the option of paying $10 an hour or $50 an hour, a lot will go with the higher rate because they feel that learning to fly safely is more important than saving $1000. By paying 30 or 40 an hour, you'll attract good instructors, and not whore out the employees.