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Kiwi Airline Issues Nude Safety Video

CaptJax

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Mar 3, 2006
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some
New Zealand airline issues nude safety video

By RAY LILLEY, Associated Press Writer

Friday, July 3, 2009

(07-03) 04:37 PDT WELLINGTON, New Zealand (AP) --

New Zealand's national airline has adopted a cheeky way to encourage passengers to watch its in-flight safety video: The cabin crew's uniforms are nothing but body paint.

The "Bare Essentials of Safety," screening in the cabins of planes flying Air New Zealand's main domestic routes, has gone viral online. It had 1.2 million YouTube views by Friday, four days after it was launched.

In the video, three cabin staff and a pilot, all in full body paint applied to look like their uniforms, talk viewers through the aircraft's safety procedures.

A demonstration seat belt, life jacket and arm rests are strategically positioned during the 3 1/2-minute video to protect the cabin crew's ... discretion. Passengers are shown ogling, mostly in appreciation.

The body paint idea is also being used in a series of television advertisements in New Zealand for the airline, which include the promise: "At Air New Zealand, our fares have nothing to hide."

One ad even features chief executive Rob Fyfe in body paint.

"We think in tough times there's a premium for making people smile, and it gives the opportunity to stand out in a crowd," Air New Zealand's marketing general manager Steve Bayliss told The Associated Press.

Each crew member spent about three hours having the body paint applied.

The video needed "a little bit of a hint, but every frame has to be as modest as anything you see at the local swimming pool or the beach in summer," Bayliss said.

After all, the people in the ads are not models or actors but work colleagues, he said.

On the net:

http://www.youtube.com/watch?v=vR8J-9Gf2oc

http://www.youtube.com/watch?v=7-Mq9HAE62Y&feature=related
 

johnsonrod

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Feb 25, 2006
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My review:

Better than the "average" safety video but not that great. I preferred the Dennis Miller sound bites on the Indy Air flights. These New Zealanders thought they were just too funny when they really weren't. Plus, that blonde dude stew was just weird with his Joker grin - it was distracting. The last female stew had a junky trunk (like most current Delta and NWA old-timer stews) - I wouldn't be too eager to show that off.... One big positive: you gotta love that Kiwi accent. All US stews should now adopt a Kiwi accent.
 
Last edited:

freightdogfred

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Nov 16, 2002
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990
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Mucho
New Zealand=God's country

I spent a month there in the eighties working a fishing boat and had the time of my life. Real friendly natives and pretty damn good bier.
 
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