About 2 years ago our company had a potential project across the country. To do this project the flight department was going to add another 100 hours to an already full flight schedule. To meet this challenge I aggressively looked into buying a 1/16 (50hours) of a C750 and another 1/16 (50 hours) of a C560 from EJA. The 10 would go across country and to Ultra to run day trips from the project.
Well, when you actually go through the numbers, it just makes no sense to buy a fractional. Since the acquisition costs are going to be a wash the only real variable is their monthly management fee and their hourly rate. I'm not going to use their actual figures (I think I signed a non-disclosure agreement) but on average their monthly management fee for a C560 is $10,000 and their hourly rate is $1400. Now doing the math on that shows that your hourly rate is $2600! Now that's 45% higher than our operating costs and 30% higher than the charter rate!
Yes, sloppy operators should be scared of the fractional. However, if you are in a quality department they really are not much of a threat at all, just another possible supplemental lift option (along with buying another airplane, charter, airlines, etc.)
Now the fractionals do some things very well, which is why they are so successful. 1, they have excellent customer service. 2, it is a known product. 3, incredibly good marketing. The bottom-line is that the big 2 are very well run companies that will continue to be successful. However, there is also a reason why Buffet thinks so highly of that BUSINESS and that's because it makes money.
Incidentally the company's project fell through, so we no longer needed the additional flight time.