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.jobs extension approved

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Resume Writer

Registered User
Joined
Feb 7, 2004
Posts
1,121
Hi Everyone,

In a move to make life a little easier (not sure that it will) for individuals searching for jobs, the new .jobs extension has been approved.

[font=Verdana, Arial, Helvetica, sans-serif]In early April, the Society for Human Resource Management (SHRM) and two partners were given permission from the Internet’s key international oversight agency, Internet Corporation for Assigned Names and Numbers (ICANN), to create a new top-level Internet domain - .jobs. The idea behind the .jobs domain is to have a universally recognized method for searching on the Internet for jobs at an organization. For example, the Smith Co. might have a traditional web site of www.smith.com, but job seekers would know to go directly to www.smith.jobs to see positions that are vacant at that firm. [/font]

[font=Verdana, Arial, Helvetica, sans-serif]Opponents of the move argue that this will NOT be an aid to job seekers, as adding a new set of names to the Internet search process simply doubles the number of potential places to look. Watch for how this unfolds and impacts major players such as monster.com and careerbuilder.com. [/font]

I see some good and bad points to this new extension. First, the good side is that IF companies utilize this new extension, then a job seeker will not have to search through an entire website to find where an employer has "hidden" their job openings. Second, I believe that employers can be more organized in directing the mass amounts of traffic and divert it, to leave their corporate site unclogged.

However, I see some down sides. First, this will be a whole new domain name for a company, which will incur domain name purchases, and domain name grabbing will happen, which is where a company will claim say southwestairlines.jobs that has nothing to do with SWA, only to tell it back to them at a premium. Second, they will need IT people to set up the whole new system (which can mean jobs), but will likely incur huge costs, which companies may not be willing to spend. HR is a cost-driven department, and employers are always trying to cut costs to attain talent, not increase them.

It truly will be interesting to see how this unfolds.

Kathy
 
Resume Writer said:
..., and domain name grabbing will happen, ...

You've seen that happen in your own business. :( The scramble for names will undoubtedly have some ugly spots.


My guess is the increased confusion will overshadow any increased clarity. For those companies that DESIRE the extension, can CLAIM the URL before a squatter grabs it, and then effectively USE the extension, it could provide a valuable service to their potential employees, and indeed to their customers that are NOT interested in job opportunities by streamlining their non-.job site. To all the others that aren't able to pull it off for whatever reason, it just gets more confusing.

MHO :)
 

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