SpeedBird
Well-known member
- Joined
- Nov 25, 2001
- Posts
- 257
I believe the biggest hit to jetBlue came from new low-cost capacity that was introduced in October by AWA.
They initiated non-stop service from JFK to LAX with only a couple of A319s, but it caused a competitive response by American and others to match fares, in effect adding a whole bunch of new low-cost seats that didn't exist on that market previously. Since LGB is considered by many to be a secondary airport, and thus less convenient to use (versus LAX), jetBlue has had to sweeten the pot by keeping their fares more competitive to retain a percentage of their customers who could now fly to LAX for a comparable price.
Add to this the impact from the wildfires in Southern California and you have the essential elements for a relatively bad quarter for jetBlue, when one compares to YOY statistics.
I also believe that the LGB-ATL service was a drain on their business as well. on a smaller scale they suffered from the same problem that I just described with AWA and their non-stop LAX-JFK service.
As a final note, AWA also will be flying non-stop service between BOS-LAX about the same time that jetBlue will be initiating their new service to BOS-LGB. I would expect to see the same competitive conditions on this new market with same effect on revenue as the LAX-JFK service.
Now it needs to be highlighted that this is having a negative impact on AWA and American airlines also; both airlines which have higher costs than jetBlue. The potential long-term problem for jetBlue is that they have invested heavily in the future of LGB as a focus city, and it may be a persistent issue as more LCCs increase transcon service from various points to Southern California. I think there is news out that states the Dick Branson is scouting LAX as a major hub for his intended Virgin USA LCC. If true, these types of competitive changes will surely slow jetBlue's rapid growth up to this point, and perhaps force a change of stratagem by the jetBlue braintrust.
They initiated non-stop service from JFK to LAX with only a couple of A319s, but it caused a competitive response by American and others to match fares, in effect adding a whole bunch of new low-cost seats that didn't exist on that market previously. Since LGB is considered by many to be a secondary airport, and thus less convenient to use (versus LAX), jetBlue has had to sweeten the pot by keeping their fares more competitive to retain a percentage of their customers who could now fly to LAX for a comparable price.
Add to this the impact from the wildfires in Southern California and you have the essential elements for a relatively bad quarter for jetBlue, when one compares to YOY statistics.
I also believe that the LGB-ATL service was a drain on their business as well. on a smaller scale they suffered from the same problem that I just described with AWA and their non-stop LAX-JFK service.
As a final note, AWA also will be flying non-stop service between BOS-LAX about the same time that jetBlue will be initiating their new service to BOS-LGB. I would expect to see the same competitive conditions on this new market with same effect on revenue as the LAX-JFK service.
Now it needs to be highlighted that this is having a negative impact on AWA and American airlines also; both airlines which have higher costs than jetBlue. The potential long-term problem for jetBlue is that they have invested heavily in the future of LGB as a focus city, and it may be a persistent issue as more LCCs increase transcon service from various points to Southern California. I think there is news out that states the Dick Branson is scouting LAX as a major hub for his intended Virgin USA LCC. If true, these types of competitive changes will surely slow jetBlue's rapid growth up to this point, and perhaps force a change of stratagem by the jetBlue braintrust.