JetBlue coming: Start spreading the news
Carrier to fly Phoenix to NY
Dawn Gilbertson
The Arizona Republic
Jul. 13, 2004 12:00 AM
[font=arial,helvetica,sans-serif]JetBlue, the spunky discount carrier that has won legions of fans on the East and West coasts with free in-flight satellite TV service and other perks, is coming to Phoenix.
The rapidly growing New York-based airline, just 4 years old, won't be making a big splash in its Arizona debut, however.
JetBlue plans to launch a single daily round-trip flight between New York and Phoenix on Oct. 1, airline officials announced Monday.
The flight from Phoenix to New York is a red-eye, departing Sky Harbor at 12:45 a.m. and arriving at JFK at 8:20 a.m. Introductory-fare tickets, which must be purchased by July 29, start at $198 round-trip. Connecting service to Buffalo, Rochester and Syracuse, N.Y., and Burlington, Vt., starts at $238 round-trip.
America West and American already serve the Phoenix-JFK route non-stop and there are several connecting flights.
JetBlue Chief Executive Officer David Neeleman, who sold his Morris Air to Southwest Airlines a decade ago, said Phoenix has always been on the airline's radar. Officials expect much of the demand on the route to come from New York travelers.
"We knew we were going to be there," he said. "As we get more delivery of airplanes, we can free up more for red-eye operations."
The airline often enters a new market with just a single red-eye, a relatively low-risk proposition to test the waters. Last month, for example, it announced a new single daily round trip between San Jose and JFK. Late-night flights are a way for airlines to get extra use out of their planes.
"If it (the red-eye in Phoenix) does well, you could see a second flight," Neeleman said, noting that Boston or Washington, D.C., could be possibilities.
Sacramento, which JetBlue began serving with a red-eye to JFK in March, got a second flight in May, to Washington. Oakland has gone from a single red-eye flight in late 2000 to 17 daily flights today.
Officials at Sky Harbor airport, where JetBlue will fly out of Terminal 3, say they are happy with just the one flight.
David Cavazos, the city's acting aviation director, said airport officials met with JetBlue officials last year in their ongoing efforts to add new service.
"They basically listened to what we had to say. We weren't sure when and if they were going to initiate service," he said.
The airline studied the market and decided it was a good fit, he said. Sky Harbor posted record passenger traffic last year and growth this year is running at about 5 percent over that, Cavazos said.
"We think that any airline that has a national presence is going to want to serve Sky Harbor for its passengers," Cavazos said.
Phoenix Mayor Phil Gordon said JetBlue's addition of Phoenix to its route map "emphasizes that Phoenix has become an important city in the country for business."
JetBlue is entering a city already dominated by two low-fare carriers, America West and Southwest.
Janice Monahan, spokeswoman for Tempe-based America West, said it's only natural JetBlue would find its way to Phoenix, given the area's non-stop growth.
She said America West is no stranger to low-fare competition in Phoenix and already goes up against JetBlue in Las Vegas.
America West, which has three daily non-stop flights to JFK and seven to the New York metropolitan area, plans to match JetBlue's introductory fares and will match its regular fares on red-eye flights.
A Southwest spokeswoman said the airline had no comment on JetBlue's arrival because it doesn't consider Phoenix-JFK to be direct competition for its Phoenix-Long Island service. Southwest, which avoids most congested airports, doesn't fly into the New York metropolitan area.
Given America West and Southwest's dominance here, there's one thing JetBlue won't offer: short-haul flights. The airline has a big presence in California.
"It would be suicide to do a regional (flight) out of there," Neeleman said. "You'd have to have rocks in your head."[/font]