XOJet has marketed their airplanes as being available for fractional ownership (1/2 share, 1/4 share), and from what I can see they did successfully sell some shares. Based on the perceived demand and continued growth in the market place two years ago, they made a commitment to purchase a large block of Challenger 300's. By purchasing a block, the OEM was able to give them a discount off a single purchase price, although even Netjets receives less than a 10% discount off MSRP for their purchases, so the actual value of the discounts was small.
At the time this commitment was made, aircraft positions that were near their delivery date were selling for a premium, sometimes as much as $4M over their contract price, since the lead times on airplanes was three years. So if they were able to buy the plane for $22M (MSRP was $24M), and then mark it up above MSRP to reflect the fact that they were immediately available, it could have been a great business model.
The problem now is, aircraft have fallen in value so much that there is basically no demand for new aircraft, unless they are being sold at fire sale prices. A two year old Challenger 300 just sold for $12M last month. Given this, nobody will pay anything close to $11M for a half share on a new Challenger 300. To make matters worse, cancelling an order with an OEM has a huge cancellation fee, typically around $2.5M for a plane of this value. So the decision one has to make is whether to take a loss on each contract of approximately $2.5M, or take the airplanes and try to do something with them until the market turns around, and then presumably try to sell fractional interests in them again. How long this may take is anybody's guess though, and until it happens, the losses associated with carrying this much capital cost on these aircraft is tremendous.
As far as someone saying XO is profitable, I suppose it all depends on how they define profit. If they want to refer to an "operating profit", this would not factor in capital costs. Even still, I can't imagine how they could be profitable under the current arrangement. In any case, that is their business, and not ours. The purpose of my original post was simply to try and understand if other charter companies have been impacted by falling prices, and if so, if they thought that XO's latest marketing initiative of the $19K one ways had anything to do with it.
I wish XO well, and certainly hope they can find a model that works. When any company in our industry fails, it has potentially negative effects on all of us, and I certainly would not want to see anyone fail.