Jmmccutc said:
how about this...the most common markup in the united states is 20%...so why not figure out what the average cost to fly a 737 from NewYork to Orlando is, just for the sake of argument...mark it up 20% and then divide the cost by the # of seats for each class...or just eliminate classes and make every one pay the same...then the individual airlines can charge more based on service, as previously stated, but no one can undersell the baseline cost...
OK, let's say I run "sqwkvfr airlines."--the "Pride of Phoenix

" My cost for the NY to Orlando route is $100 a seat and I charge above that based on the market price....just like the real world.
You run "sqwkvfr sucks! airlines." Because of your ability to steamline operations and "build a better mousetrap," your costs on the same line are $80 a seat.
So I go the the "
Federal
Airline
Rate
Transportation authority" (
FART) and tell them that "sqwkvfr airlines" can't survive on a ticket price of less than $120. You tell them "sqwkvfr sucks!" can do it for $95.
Who gets their way? If the government (first of all, keep in mind that this would take forever since all government processes are extremely
slow) sets the price at $120, what's the incentive for providing better service or investing in new technology that lowers costs when your investment goes unrewarded? AND...why would you work to improve your operations, methods and systems when all you have to do if your airline becomes unprofitable is go to
FART and lobby for a baseline price increase?
-Why would we not allow the market to reward "sqwkvfr sucks!" for finding a way to provide lower cost service through inventive means?
-Why would we reward otherwise unprofitable airlines for bad choices and poor performance?
-Why on earth would we single out one industry and deny it's companies the chance to compete in a free market system?
-Why would we require the American public to fly at artificially high rates just to keep a few otherwise unprofitable companies afloat?
Now I know what you're thinking, why didn't he use the average cost....$90 a seat?......let's touch on that:
"sqwkvfr airlines" would have to go out of business or find a way to cut back...never mind that under their former way of doing business, they were profitable at $120 a seat because of a customer base that was used to better service, tastier in-flight meals, wider seats, whatever. Either way, you've got problems.
The system you propose would encourage, nay;
reward mediocrity and
destroy consumer choice. There is an element of the public that
chooses to pay more for better service and another that chooses strictly by
price. The point is, there are
choices and the system, while it has it's ups and downs,
works.
No amount of government involvement can improve a system that works just fine
without the government's help.