johnsonrod
Well-known member
- Joined
- Feb 25, 2006
- Posts
- 4,218
Have you guys seen this ad in the WSJ today? Sorta ridiculous. First, the CEO letter to the Starbucks CEO acknowledges that Starbucks has publically announced that it was selling a few of its corporate jets due to the depressed economy. The letter then suggests that Starbucks needs its corporate aircraft to manage its global business effectively (we all agree on that). Then, the letter implores the Starbucks CEO to consider "right sizing" his fleet from bigger Gulfstreams to newer Hawker 4000s. What? I thought the Hawker 4000 was a production disaster with very few ever produced and released to customers? How quickly could Starbucks take delivery of a Hawker 4000?
We all understand the reasoning behind the ad. Aircraft manufacturers are fighting a PR war against corporate aviation and perceived luxury excess. I just thought pitching the Hawker 4000 with all of its problems was a bit ridiculous. Sure, offering a Hawker 900XP might have been more realistic even if it does not have the nonstop range of the 4000. It can still fly to Europe with a stop in either direction.
Anyone else see the ad today in the WSJ? Any thoughts?
We all understand the reasoning behind the ad. Aircraft manufacturers are fighting a PR war against corporate aviation and perceived luxury excess. I just thought pitching the Hawker 4000 with all of its problems was a bit ridiculous. Sure, offering a Hawker 900XP might have been more realistic even if it does not have the nonstop range of the 4000. It can still fly to Europe with a stop in either direction.
Anyone else see the ad today in the WSJ? Any thoughts?