Seeing as some SWA folks were crowing about coming to Hawaii......
http://www.bizjournals.com/pacific/blog/2013/08/hawaiis-not-attractive-market-to.html
Guess not. There was a debate on here awhile ago on this subject and some thought low fares trump good service (Hawaiian, despite lower seat mile costs, actually gets a slightly higher yield from tickets than the competition). As Allegiant proved, low fares do not guaranty success , they got their ass handed to them in Hawaii.
Hawaii is simply not a market that you can offer low fares and presto, be successful.
http://www.bizjournals.com/pacific/blog/2013/08/hawaiis-not-attractive-market-to.html
Guess not. There was a debate on here awhile ago on this subject and some thought low fares trump good service (Hawaiian, despite lower seat mile costs, actually gets a slightly higher yield from tickets than the competition). As Allegiant proved, low fares do not guaranty success , they got their ass handed to them in Hawaii.
Hawaii is simply not a market that you can offer low fares and presto, be successful.