Prof,
I'm aware of Southwest's and AirTran's profitability, which is why I shaved my point down to the "big 3". I know nothing about McKinsey and Co. or their relationship with State Farm. However, I don't see anything wrong with assessing the competitors' products for potential improvements using an objective outside source. Do you know exactly how much is being spent on McKinsey or what the ROI will be? Maybe Leo's past affiliation with them got us some perks we would not have gotten from another consultant. Who knows? I don't. Do you? I have contacted past employers about current business opportunities myself. If you know and trust those people, it's probably a good way to go. Not everything is a conspiracy.
Interesting that you would choose LUV and AAI as models of profitability. What's one thing those two have in common? Both pilot groups are self-represented.
Surplus,
I am just making reference to the "rise up" attitude of Marxists (a slight exaggeration of the haves vs. have nots cliché) who feel like their careers are so unfair and miserable. With all its imperfections, this lifestyle is the best I've been able to find. I won't be searching for another as long as the choice is mine.