WMS,
Good, I hope she likes it. I have ridden on them on a flight from ATL to LGA and thought it was nice. The seats are all leather, with a little more room than normal. (These were Shuttle aircraft for God's sake....) Apparently they give out free papers in the morning and a free drink on the afternoon and evening flights. I don't know if this concept will work or be more attractive, but we have 16 738's that are configured this way, and we might as well try something. I think TY was right (I can't believe I said that--now he will really get cocky) when he said that we should somewhat target the business passenger, as well as the low fare person on Song. I don't know why they chose MCI and HOU---but there might be some other cities that would be attracted to this. (I read also that they use these same 738's on the ATL-MDW service, but aren't offering the free paper and drinks just yet on that route). After she flies on it, ask your Mom how she liked it.
Ty,
Here is some other good news:
U.S. airlines show pricing gains in October
Thursday November 20, 2:05 pm ET
NEW YORK, Nov 20 (Reuters) - The airline industry's pricing power
strengthened in October despite weak leisure travel and the return of
government-imposed fees, and coming months should show similar
signs that the sector's legs might be steadying, Wall Street analysts
said on Thursday.
"The holiday season is shaping up well, and we expect the positive
trend will endure in November and December," Lehman Brothers
analyst Gary Chase said, though he did not expect revenue
improvements to top those seen in July and August.
Monthly data from the Air Transport Association released late on
Wednesday showed that October revenue per unit rose 5.9 percent
from the year earlier at the largest U.S. airlines.
The results topped industry analysts' expectations.
Credit Suisse First Boston analyst Jim Higgins, who had expected a 4
percent to 5 percent increase, was encouraged by the stronger unit
revenue performance, and expected industry revenue for the coming
few months to outperform expectations.
Indications that the sector is now in "recovery mode" should help
provide a floor for the already-battered share prices of airline stocks,
which have dropped sharply since early November, Merrill Lynch
analyst Michael Linenberg said.
But analysts also cautioned that the recovery is still fragile because
overall travel demand remains sluggish. Total October passenger
revenue grew only 0.2 percent.
Shares of most U.S. airlines traded higher on Thursday, led by a 3
percent gain at Northwest Airlines (NasdaqNM:NWAC - News), a 2.5
percent gain at Delta Air Lines (NYSE: DAL - News) and even bigger
gains at smaller carriers.
Bye Bye--General Lee
