WhatABurger posted this earlier:
I don't believe the model is falling. It's evolving. Lets see if Jblue and AirTran's 35% annual growth or SWA's 10% growth over the next few years works out better. Hopefully both will work, but the proven horse is usually a good bet.
I agree that SWA is the safest bet. They have proven themselves in the past and they are sitting on a mountain of cash.
When you hear that Jetblue and Air Tran want to grow at 35%, it sounds like they are being super aggressive. Relative to their size, this is true. Southwest is, however, growing faster than Jetblue and Air Tran.
I'm not a math major, but here goes:
Southwest grows at 10% with 445 planes. Growth = 45 new planes.
Jetblue grows at 35% with 97 planes. Growth = 34 new planes.
Air Tran grows at 35% with 102 planes. Growth = 35 new planes.
Growth is like compound interest. Growing 10% annually is no big deal when you have 100 planes. Growing 10% annually when you have 500 planes is a different story. Maintaining 8-10% growth gets harder and harder each year.
In two years, the LCC market will be saturated and the fuel hedges will be gone. 8-10% growth will be a real challenge. To maintain 10% growth, Southwest will have to add 54 new planes in 2008.
The real question is - what happens to the LCCs when they stop growing at 8-10% or 35% annually? It's never happened, so no one really knows. The LCCs can expand at these rates for only so long.
HalinTexas - Whatever unit of measurement is used, continued growth will be tough.
Thanks for the correction rudderdog -I changed ATA to Air Tran. My bad.