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F9/YX Codesharing. Its here.

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Frontier, Midwest to share booking

By Tom Daykin
Milwaukee Journal Sentinel
Updated: 06/29/2009 08:12:41 AM CDT





Midwest Airlines Inc. and Frontier Airlines Corp. are announcing a new code share agreement today, an arrangement that will allow passengers flying from Milwaukee to book Midwest trips to Denver and then book connecting Frontier flights to destinations in the Rocky Mountain region on one ticket.
The code share routes, on which Midwest and Frontier sell seats on each other's flights, begin Aug. 30. Initial destinations offered through Frontier flights connecting from Denver International Airport include Aspen and Colorado Springs, Colo.; Boise, Idaho; Billings and Bozeman, Mont.; and Rapid City, S.D.
More code share destinations are likely to be added, said Greg Aretakis, Midwest's vice president of planning and revenue management.
The new marketing relationship between Midwest and Frontier will include a reciprocal frequent flier agreement. That agreement, which is expected to begin in the third quarter, will allow members of the Midwest Miles and Frontier Early Returns frequent flier programs to earn and redeem miles on either airline, Aretakis said.
For Frontier fliers, the main use of the new code share will likely be for flying from Denver to Milwaukee and then booking Midwest flights to business destinations in the Ohio Valley and on the East Coast, he said.
For passengers, code share agreements are attractive because it's easier to book multiple flights through one airline. For Midwest, the new arrangement will help market the Oak
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Creek-based airline in Denver, Aretakis said. It also will give current Midwest customers another reason to stick with the airline, he said.
The new agreement is being announced just one week after Indianapolis-based Republic Airways Holdings Inc. announced plans to buy both Frontier and Midwest and operate them as separate carriers.
Republic's main business has been to fly regional routes for large carriers, such as United Airlines Inc. and Delta Air Lines Inc.
Republic Chief Executive Officer Bryan Bedford said buying Midwest and Frontier will create more risk for Republic. But the acquisitions will diversify Republic's revenue base at a time when large carriers are consolidating and cutting routes, Bedford said.
Aretakis said Midwest and Frontier executives had been negotiating the code share and frequent flier agreements "long before" Republic decided to make a bid for Frontier.
Midwest already has code share agreements with Delta and Northwest Airlines, which was bought by Delta last year and is being integrated with the larger airline.
The Delta agreement applies to routes flown from its hub in Atlanta to destinations in Florida: Jacksonville, Fort Lauderdale, Tampa, Orlando and Fort Myers.
The Northwest agreement applies to routes flown from hubs in Minneapolis, Detroit and Memphis, Tenn. But those routes will be switched over to Delta operations under the merger. Members of Midwest Miles can earn and use their rewards on flights operated by Delta and Northwest Airlines.
 

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