It was a failure for a few reasons. Starting jan 1 it's back to a normal hiring process. The EtD interview process was essentially a DL interview. That limited applicants that actually got the interview and then lead to a low pass rate prior to a CJO. When they announced the program the company received something like 180 apps in the first week. More apps came (don't recall the total) during the time it was around and we got less than 30 new hires into class for the year. With the continued FO attrition and CA attrition the end result was the program being labeled "Endeavor to Death" by many as it was a negative domino effect to movement and attrition.
Now DL is doing the retention bonuses, working on the SSP for FO's, and a "normal" new hire interview process. We shall see how it works out. If new hires arrive, movement begins, attrition reverts to those going to a major or LCC and upgrades happen. That's the plan at least. Our issue right now is shedding 200's due to staffing which drives negative movement and morale.