Will Delta's battle against AirTran lead to a 'predatory price war?'
After a more-than-two-year absence, Delta is expected to announce today that it will return to Stewart International Airport near Newburgh, N.Y. That keeps with Delta's apparent strategy of matching rival AirTran destination by destination. But Delta's arrival also appears to have Stewart officials worried that the airline's new service ultimately could be bad for fliers there. It was just on Jan. 11 that AirTran began flying to Stewart, which is in the process of being groomed to become the New York City area's fourth airport. Tanya Vanasse, Stewart's marketing chief, tells MidHudsonNews.com that while she's happy to have Delta back at the airport, she is also " … a little skeptical in that it seems that they (Delta) are doing this just as a mechanism to counteract what AirTran has done." Vanasse adds that she expects Delta to match AirTran's fares on the Atlanta-Newburgh route. And if Delta runs AirTran out of the market? "We have seen here what Delta's pricing will be like when they don't have competition,"she says to MidHudsonNews.com. As for Delta's service, the Poughkeepsie (N.Y.) Journal says the carrier "plans to go head-to-head with newcomer AirTran" with three daily flights to Atlanta beginning May 7. Delta was the second airline to sign on at Stewart when it opened to commercial service in the early 90s, says the Times Herald-Record of Middletown, N.Y. But the paper writes that Delta "pulled out in August 2005 because of cost-cutting efforts aimed at staving off bankruptcy. At the time it was running only two flights a day, to Cincinnati, through its affiliate, Comair." Delta spokesman Anthony Black says market conditions have changed since then. "I think an opportunity exists today for us to re-enter the market and compete," he tells the Journal.
Still, Delta could face something of a cold reception from regional leaders. John D'Ambrosio, leader of the local county's chamber of commerce, tells MidHudsonNews.com that he hopes Delta does not start a "predatory price war" with AirTran. "When I look at a new airline coming in, ... what I really want to see is someone who is committed to our community and intends to stay and not just start a predatory price war. I hope that’s the case with Delta."
And this isn't the first time a smallish airport has bristled at Delta's competitive response to AirTran. In January 2006, leaders at Central Illinois Regional Airport (CIRA) in Bloomington railed against new service from Delta. "This is Delta trying to weaken AirTran and trying to weaken our market," CIRA's airport chief said at the time. "Delta's not interested in growing our market and investing in our community," he added. And in August 2005, officials from two airports -– Central Illinois Regional and Quad City International in Moline, Ill. -– also publicly questioned Delta's competitive response to AirTran, saying that the Atlanta-based carrier's moves ultimately could hurt their communities.
Posted at 09:19 AM/ET, Feb 13, 2007 in AirTran, Airport news and route changes, Delta | Permalink | Comments (5) TrackBack (0)