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Delta to Slash Fares

  • Thread starter Thread starter shon7
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shon7

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NEW YORK (Reuters) - Delta Air Lines Inc. (DAL.N: Quote, Profile, Research) , the No. 3 U.S. carrier which has been restructuring in efforts to avoid a bankruptcy filing, is expected to slash fares and remove restrictive rules such as Saturday-night stays, Time magazine reported in its online edition on Sunday.

Delta spokesman Anthony Black declined comment, citing company policy that prohibits discussing future pricing.

Delta, whose regional airline Comair was forced to cancel about 1,100 flights on Christmas Day due to a computer glitch, is expected to overhaul its nationwide pricing policy next week, Time magazine said.

The Atlanta-based airline will halve ticket-change fees to $50 from $100 and slash fares on everything from first class to last-minute tickets, Time reported.

In August, Delta rolled out a test program in Cincinnati with the highest ticket price set at $499 for economy flights in the lower 48 U.S. states, and $599 for first class.

The pilot program also eliminated Saturday-night stay requirements and dropped ticket-change fees to $50.

The airline said in August that its Cincinnati initiatives would be the first of many it would launch over the next several months.

Delta, like other airlines, has been plagued by high costs, weak revenue, skyrocketing fuel prices and rising competition from discount carriers.

"Delta's success in the current aviation marketplace will depend on our ability to provide both good value and a good flying experience," Delta Chief Executive Officer Gerald Grinstein said in August.

Delta averted an imminent bankruptcy filing in October when its pilots approved $1 billion in giveback. Three of the top 10 airlines -- including UAL Corp.'s (UALAQ.OB: Quote, Profile, Research) United Airlines -- are currently under bankruptcy protection.

But while other major airlines have posted huge losses, low-cost carrier Southwest Airlines Inc. (LUV.N: Quote, Profile, Research) has remained consistently profitable, boosted by a low-cost structure that includes a fleet comprised only of Boeing 737s.

Delta is also overhauling its entire schedule, hoping to limit future flight disruptions and delays. The airline will add 81 flights and seven new destinations from Atlanta, but will spread all the flights out more over the day, the Time article said. In September, as part of a job-cuts announcement, the company said it would redesign its Atlanta hub to add more flights and reduce congestion. It also said it would expand its Web site services.
 
It did help us in CVG when we dumped a lot of the rules, and many locals starting actively flying us again. Maybe it will work throughout the system?


Bye Bye--General Lee
 
General Lee said:
It did help us in CVG when we dumped a lot of the rules, and many locals starting actively flying us again. Maybe it will work throughout the system?


Bye Bye--General Lee


Let's call this what it really is.........shove USAirways over the cliff, apply pressure to JetBlue, punish FLYI for sticking Delta with DO328Jets and make AirTran work hard for revenue.
 
Well they can afford to slash prices now that the pilots decided they don't mind paying the difference.
 
General Lee said:
It did help us in CVG when we dumped a lot of the rules, and many locals starting actively flying us again. Maybe it will work throughout the system?


Bye Bye--General Lee



Sheesh. I suggested this two and a half years ago, on this very board . . . . and also predicted that if Leo kept losing millions by going after "market share" that they couldn't afford to serve anyway, that the BOD would call for his head . . . . and they did.

Geez . . . I am doing much better than Lowecur. Maybe Regis and Trump can get together and form a show called "Who Wants to Be an Airline CEO?". Have their people call my people, would ya?:cool:
 
The Comair computer fiasco didn't help our financial problems very much, but apparently slashing fares and rules at CVG did have a positive effect. Not only did we pilots give them a billion $$$ a year, but now the rest of the employees are contributing (10% as of Jan 1st). (besides all of the medical cost increases....) With oil prices a lot lower than a couple months ago (now around $43 a barrel, compared with skyhigh $55 a barrel), maybe we can apply some pressure to the others. We shall see if it works, but the CVG locals seem to love it.



Bye Bye--General Lee
 
Same flights for less money....Brilliant!!!!

(done with an english accent i.e. the new guiness ad...)

-Mookie
 
Ok, I am admittedly not that familiar with airline economics, and I didn't pay as much attention in college econ classes as I should've, but if an airline is is hovering near bankruptcy, doing whatever they can to cut costs, is lowering ticket prices really the best thing to do? Wouldn't that just lower revenue, which would kinda make cost-cutting pointless since they'd still be in trouble? Or are the loads low enough that lower fares would get more people aboard so that the flight ends up bringing in more revenue?

And why do I suspect that DAL management pushed the pilots to give that huge concession package just so they could do this?
 
This move might actually raise DL's yields not lower them. DL will offer more reasonably priced last minute fares and more people will buy them. Take a look at Southwest, they sell a higher percentage of last minute full-fare tickets than legacy carriers. Why? Because the last minute fares are reasonable (but not cheap), plus they aren't burdened by eight million restrictions, rules and penalties.
 
High costs, Low fares........

A proven winner! What DELTA needs is more Vice-Presidents as well.
 
MedFlyer said:
This move might actually raise DL's yields not lower them. DL will offer more reasonably priced last minute fares and more people will buy them.
I'm not so sure. Delta's yield management software allows them to increase the price of tickets as the airplane fills up. The first seats sold might cost $129, but the last seats go for $1,200, as an example. Empty flights still have the cheap seats. But, to get on a flight that is already at capacity it costs a ton.

In my former career, we had to buy many last minute tickets due to the nature of our business. We bought the $1,200 tickets because we had to. If the tickets would have been $2,500 it would not have made much difference because we had to go. This inelastic demand is what allows Delta ( going everywhere from anywhere ) to exact a premium from the market.
 
Flying Freddie said:
High costs, Low fares........

A proven winner! What DELTA needs is more Vice-Presidents as well.
Yep, losing money on every flight, but they hope to make it up in volume :)
 
~~~^~~~ said:
In my former career, we had to buy many last minute tickets due to the nature of our business. We bought the $1,200 tickets because we had to. If the tickets would have been $2,500 it would not have made much difference because we had to go. This inelastic demand is what allows Delta ( going everywhere from anywhere ) to exact a premium from the market.

Five years ago, you might have been right, but times have changed. This method of gouging last minute travelers has driven customers away. DL found this out in CVG where people were driving to DAY, IND and SDF to avoid those $1200 tickets. Many markets that used to support DL mainline don't anymore, because DL lost so many customers who drove to nearby cities with an LCC. Last minute demand may be inelastic, but businesses are more than willing to substitute one airport for another....especially if it means saving hundreds of dollars.

Look at the healthiest carriers in today's industry....WN, JB, FL. They all use a simplified pricing structure that does NOT gouge last minute travelers. Keep in mind these carriers aren't always the cheapest and they have higher yields in many markets where they compete head to head with the legacies.

The dirty little secret behind WN and other LCC's is that they are often not the cheapest. However, their straightforward pricing and minimal fees actually tricks many consumers into paying MORE.
 
I guess I am to dumb to figure out how this works? the load factors are pretty high already. So by reducing the cost for tickets you possibly generate more passengers, but how do you generate enough additional passengers to make up for the loss in revenue? If you are going to post an answer to this, please keep in simple so I can understand how it works.
 
I hate to say this guys but history has shown that when an airline starts slashing prices its because future bookings are down. And I can't recall once that it raised yields. You have to raise prices to increase yields. Thats just the way this legacy model works.
 
My guess is 1st quarter bookings are low (which they historically are) and this is an attempt to generate traffic. SWA lowered fares last week as well. It'll be interesting to see if they last through spring break and into the 2nd quarter.

Cheers
 
Cheesemo said:
My guess is 1st quarter bookings are low (which they historically are) and this is an attempt to generate traffic. SWA lowered fares last week as well. It'll be interesting to see if they last through spring break and into the 2nd quarter.

Cheers[/QUOT

Yes, they probably are but not unlike any of the other carriers at this point. I believe this was in the plans for a month or so. They decided to roll it out at this time for whatever reason. I think it is the right move at the right time for Delta. Unfortunately it will put the pressure on my carrier but from a Delta standpoint, systemwide domestic yields should start to improve.

IAHERJ
 
Not bad PR

1. Delta leaks some info on this story

2. News media goes with "Delta to slash fares"

3. In reality some fares will increase and some will decrease. Less bottom dollar fares and more mid range fares, with the highest fares comming down.

4. When full story comes out, the "big" media outlets that reported "Delta to slash fares" (who are running the story every 15 minutes) will resist reporting the details (so they don't look like they got the story wrong). Aviation writers will report the details, but the "masses" will remember what they saw on CNN, etc.

5. Delta will announce the restructured fares and schedules, and most will only have time to remember "Delta to slash fares".

6. Good short term PR

7. 695 Delta pilots will still be on furlough, so why am I wasting time writing this.:rolleyes:
 
delta

boils down to a few principles
1) overcapacity
2) what customers want/what makes them buy a ticket?

If they leave fares high, customers will go elsewhere and load factors will go down even more...they will lose EVEN MORE money

If they lower fares, they will keep customers/get more people to fly...lower fares...less revenue...will probably still lose money because costs are so high (CASM)...etc.

hard for any of the airlines to make money with so many airlines trying to make money...the last thing the industry needs is more RJs
 

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