Delta Resets SimpliFares

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Delta Resets SimpliFares(TM) Caps Due to Escalating Fuel Costs

Popular SimpliFares structure remains intact, highly competitive

ATLANTA, July 14, 2005 /PRNewswire-FirstCall via COMTEX/ -- As a direct result of the volatile and unprecedented increases in jet fuel costs that have shaken the U.S. airline industry this year, Delta Air Lines (DAL) is resetting the top level fare caps of its popular SimpliFares(TM) program by $100. SimpliFares offers the most competitive fares in the industry, and the program retains the popular features of no Saturday-night stays and flexible change rules. The cap adjustment affects only full-fare walk-up and some 3-day advance purchase.

"When Delta launched SimpliFares in January, crude oil was selling at $43 per barrel compared to as much as $61 per barrel in recent weeks," said Paul Matsen, senior vice president and Chief Marketing Officer. "Despite our best intentions to keep the current fare caps in place, we have been forced to find ways to offset this dramatic spike in costs. As we continue to transform, Delta remains committed to providing our customers a simple, affordable pricing structure with fewer restrictions - the guiding principles of SimpliFares."

Another article:
http://www.usatoday.com/travel/news/2005-07-14-delta-fares_x.htm
 
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zonker

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"When Delta launched SimpliFares in January, crude oil was selling at $43 per barrel compared to as much as $61 per barrel in recent weeks," said Paul Matsen, senior vice president and Chief Marketing Officer. "Despite our best intentions to keep the current fare caps in place, we have been forced to find ways to offset this dramatic spike in costs.

"I mean really, who could have possibly forseen a rise in oil prices? It was a real shocker to all of us."
 
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