Poahi
Well-known member
- Joined
- Nov 19, 2005
- Posts
- 3,766
You can erase a fuel only loss by adding fuel surcharges to cover it.
Bye Bye--General Lee
History has proven this false. They can't adjust the price of their product to meet cost. That's why the airline industry trades at such low multiples. If they raise prices, load factor and market share drop. Delta's Q4 loss was simply because expenses exceeded revenue. Delta's debt holders, shareholders and employees have paid for lower ticket prices because of this irrational pricing strategy.
A merger gives them more pricing power, but historically, airlines have had little price discipline so who knows. Fuel prices are really going to affect losses this year and some in Congress are going to fight increases in ticket prices by attempting to block mergers.