http://msnbc.msn.com/id/10923533
Bankrupt Delta Air seeks a fashionable fix
Ailing airline's new clothes; robotic receptionist; a plastic-peanut puzzler
Designer Richard Tyler looks at one of the new uniforms he designed for Delta Air Lines flight attendants as Delta's vice president for marketing Joanne Smith, right, and Delta's senior vice president for in-flight services Paulette Corvin model uniforms in New York City Jan. 25. Maybe the red outfits were chosen to assure passengers they're not flying JetBlue.
If you ran an airline that has reported $11.6 billion in losses over the past five years and is in bankruptcy protection due to high labor costs and brutal competition from low-cost rivals, what would you do to help you shape up and fly right? Well, if you are Delta Air Lines, you throw caution to the wind and commission a new line of flight attendant uniforms.
Delta's new duds unveiled this week in New York were created by Australian fashionista Richard Tyler, who said "I designed the uniform to have timeless elegance that reminds us of the classic age of travel."
Ah, those good old days when airlines served food, arrived on time and were ... profitable.
We also applaud Delta's decision to choose bright red for the new uniforms — the color matches perfectly with the ink spewing from their financial reports.
Bankrupt Delta Air seeks a fashionable fix
Ailing airline's new clothes; robotic receptionist; a plastic-peanut puzzler
Designer Richard Tyler looks at one of the new uniforms he designed for Delta Air Lines flight attendants as Delta's vice president for marketing Joanne Smith, right, and Delta's senior vice president for in-flight services Paulette Corvin model uniforms in New York City Jan. 25. Maybe the red outfits were chosen to assure passengers they're not flying JetBlue.
If you ran an airline that has reported $11.6 billion in losses over the past five years and is in bankruptcy protection due to high labor costs and brutal competition from low-cost rivals, what would you do to help you shape up and fly right? Well, if you are Delta Air Lines, you throw caution to the wind and commission a new line of flight attendant uniforms.
Delta's new duds unveiled this week in New York were created by Australian fashionista Richard Tyler, who said "I designed the uniform to have timeless elegance that reminds us of the classic age of travel."
Ah, those good old days when airlines served food, arrived on time and were ... profitable.
We also applaud Delta's decision to choose bright red for the new uniforms — the color matches perfectly with the ink spewing from their financial reports.
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