CAL to Shanghai in 2007

[pkober]

HONG KONG, March 3 (Reuters) - Continental Airlines Inc. (CAL.N: Quote, Profile, Research), battling low-cost carrier competition in its domestic markets and high fuel costs, hopes to launch a flight to Shanghai next March if it receives approval from the U.S. government.
Loss-making Continental, which won U.S. government approval a year ago to offer flights to China, hopes to increase its presence in the country where runaway economic growth is fuelling passenger demand, but had no plans to follow a budget airline model, Asia Pacific president Mark Erwin told reporters on Friday.
"We don't believe that we need to be the cheapest out there," Erwin said. "We can take so much cheese off the pizza, people won't buy the pizza," he said, adding that the Asia Pacific region makes up around 8 percent of Continental's total revenue.


Asia's low-cost airline industry has begun to take off, with Qantas Airways (QAN.AX: Quote, Profile, Research) discount affiliate Jetstar Asia and AirAsia Bhd (AIRA.KL: Quote, Profile, Research) trying to emulate their U.S. peers. Erwin added that it was Continental's goal to return to profitability in fiscal 2006, but declined to say when the company might see a turnaround.

 

[Palomino]

Loss-making Continental...
...Erwin added that it was Continental's goal to return to profitability in fiscal 2006, but declined to say when the company might see a turnaround.

no media bias there. is 'loss-making' even allowed as English grammar?