[font=Tahoma, Verdana, Lucida]The Boyd Group Advantage[/font]
Airline Industry Bankruptcies
Facts V Myths
Airline Industry Bankruptcies
Facts V Myths
[font=Tahoma, Verdana, Lucida]Cutting Through The Lore[/font]
[font=Tahoma, Verdana, Lucida]It's understandable how many folks get the wrong idea when they hear the term "airline bankruptcy" - especially in light of the number we've seen over the past five years. But some of the immediate conclusions coming from various media sectors have done nothing to really inform the public about the real nature of this situation, particularly the Delta and Northwest filings.[/font]
[font=Tahoma, Verdana, Lucida]Somehow, several "unquestioned truths" have been promulgated in the wake of the DL and NW bankruptcy filings, many of which have no basis in fact, only in accepted lore. The accepted "facts" often are nothing more than "everybody knows" opinion. Yet they seem to be stated over and over, with nobody daring to question them, lest the questioner be burned at the stake as a heretic.[/font]
[font=Tahoma, Verdana, Lucida]Let's note a couple of them:[/font]
[font=Tahoma, Verdana, Lucida]WN's Profitable. That Means Other Airlines Should Be Just Like Them[/font]
[font=Tahoma, Verdana, Lucida]Fact: The current Southwest model is really not profitable. It's living on very cheap fuel. It's a tribute to its management that it made a bet - a hedge - that fuel would go up, and it's now enjoying fuel at well below market rates. But its fundamental model, on an all-up cost basis is losing money. (More below on this)[/font]
[font=Tahoma, Verdana, Lucida]Chapter 11 Is Just keeping Sick Carriers Alive[/font]
[font=Tahoma, Verdana, Lucida]No, it's buying time for Delta and Northwest. Neither have a sick route system, although Delta needs to address its over-reliance on RJs. As noted below, Northwest has a route system that is geared for the future. [/font]
[font=Tahoma, Verdana, Lucida]There's only so many people who can be convinced to chuck their plans for a new refrigerator and use the dough to take a low-fare LCC airline to Florida instead. But the current and future revenue streams between the fast-growing US centers of Asian investment on one hand - most of which are too small to support LCCs - and points in China on the other, are huge. Chapter 11 is allowing these carriers to adjust to what are immediate crises in fuel costs. (And, by the way, LCCs are suffering this too.)[/font]
[font=Tahoma, Verdana, Lucida]If We Let'em Die, LCCs Will Take Their Place[/font]
[font=Tahoma, Verdana, Lucida]Get real. Ask the folks in places like ROA, LYH, and BPT about the flood of LCCs that rushed in to replace service lost when a mega-carrier pulled down a hub. [/font]
[font=Tahoma, Verdana, Lucida]The LCC model, not to mention investment capital, chases big markets, not small and medium size ones. Southwest and AirTran have made that quite clear - they're not interested in expanding at small or medium markets any longer. Flint is a great place for AirTran, but economics point to future expansion in Southeast Michigan being at Detroit.[/font]
[font=Tahoma, Verdana, Lucida]The same windbag politicians who call for letting airlines fail will be the very ones who will rant and rave when East Upchuck loses all scheduled air service, and Southwest declines the opportunity to operate there. [/font]
[font=Tahoma, Verdana, Lucida]LCC's Are The Future[/font]
[font=Tahoma, Verdana, Lucida]Fact: It's here where the next shake-out is coming. First, they are not by and large really profitable, and the picture looks worse going forward. Second, there is an ultimately finite number of places where 100-seat to 150-seat airliners can be placed to make money with the LCC model. Third, take a look at the airplanes coming on line just at AirTran, jetBlue, and Southwest. Hundreds and hundreds. From a marketing point of view, they're already beginning to bump into each other. And for the folks ascribing to the "over-capacity" theory, these new aircraft offer no hope for getting a good night's rest.[/font]
[font=Tahoma, Verdana, Lucida]The Reasons For C-11 Filings Are Essentially All The Same[/font]
[font=Tahoma, Verdana, Lucida]Again, wrong. The causes for Continental to file in the 1990s, for TWA to file more than once, and United's filing, are very different than the reasons for DL and NW going the C-11 route. Again, look at the specifics of each incident, and there are few common threads beyond them all being airlines. [/font]
[font=Tahoma, Verdana, Lucida]Letting A Couple Go Down Will Reduce "Over-Capacity"[/font]
[font=Tahoma, Verdana, Lucida]Fact: we've already lost essentially the equivalent of one airline on the East Coast. US Airways dumped over 100 airplanes in the last three years. And, indeed, we have seen capacity reductions. In places like Roanoke. But where the huge passenger numbers are, airlines are still fighting for share. [/font]
[font=Tahoma, Verdana, Lucida]It's lunacy to believe that in these "over-served" markets the failure of say, a United, would permanently reduce capacity allowing fares to go up. Just for starters, again, take a gander at the fleet plans for jetBlue, Southwest, Spirit, and AirTran. It's going to be a capacity free-for-all, and a major airline failure will only zap mid-size communities. Ask the ones who got the short end of the US PIT pull-down, or the DL DFW pull-down.[/font]
[font=Tahoma, Verdana, Lucida]The Regionals Are Profitable, So Let Them Take Over[/font]
[font=Tahoma, Verdana, Lucida]This is a statement often heard, but one that can only come from somebody who literally is on another planet from airline industry reality. [/font]
[font=Tahoma, Verdana, Lucida]Fact: "regional airlines" are vendors, not airlines. They get their revenues based on selling services to mega carriers, not from passenger tickets. For example, Delta pays Comair on a cost-plus basis to provide it with feed traffic. Without that cost-plus deal, Comair would instantly be transformed into Independence Air, Phase II.[/font]
[font=Tahoma, Verdana, Lucida]Consolidation Will Fix Everything[/font]
[font=Tahoma, Verdana, Lucida]Sounds good. Gee! Look at the great synergies that would come from a combination of say, Northwest and Delta! [/font]
[font=Tahoma, Verdana, Lucida]Unfortunately, there are some very expensive things that would have to come about to merge the two airlines and get operating synergies. Like, fleet commonalities. Taking a Boeing-operator and putting it together with a predominantly Airbus operator would require enormous amounts of expensive pilot training, maintenance training and the like. Just bridging maintenance programs between two fleets of 757s can be hugely expensive, even assuming they have the same engines, systems, and cockpit configurations. The bid-and-bump routine for pilots and other staff (which would be necessary if there were to be a combination of disparate fleets) would entail possibly hundreds of millions in costs to train and shift crews around.[/font]
[font=Tahoma, Verdana, Lucida]Sorry, it looks good, but the results would not be as grandly positive as some seem to think.[/font]