General Lee
Well-known member
- Joined
- Aug 24, 2002
- Posts
- 20,442
Continental Ex-Chief Bethune
Could Play a Pivotal Role
In Fate of Delta -- and Industry
By MELANIE TROTTMAN
January 11, 2007; Page B1
Retired airline Chief Executive Gordon Bethune became an
icon of the aviation industry when he turned around failing
Continental Airlines Inc. in the 1990s. Now, he is emerging
with a pivotal role in determining the fate of Delta Air
Lines Inc. and whether a wave of airline mergers could be on
the horizon.
The official committee of Delta Air Lines creditors who will
decide whether Delta emerges from bankruptcy court
protection as an independent company or as part of another
airline recently hired Mr. Bethune to help them examine
their options: Accept a hostile merger bid from US Airways
Group Inc.? Support a plan by Delta's management to emerge
from bankruptcy as a stand-alone carrier? Or, push for
additional bidders and hold a de facto auction for the
Atlanta airline?
In an interview, Mr. Bethune was adamant that he hasn't
reached a conclusion and must still thoroughly assess the
scenarios and answer creditors' questions before weighing in
with a final opinion. Still, he made clear he believes
consolidation is needed. "The industry is dysfunctional.
There's really no reason to have 15 airlines. And there
ought to be more stability for people like Boeing and
Airbus. You've got lots of competition and do you really
need that much?" Mr. Bethune said in the interview on
Friday, following his appointment that became official late
last week. "Everybody can write a plan. Can you really
implement it successfully? That's what I'm being asked to
answer."
Known best for steering the dramatic turnaround of
Continental Airlines in the 1990s after painful mergers,
bankruptcy and union-management strife, the 65-year-old Mr.
Bethune remains a respected and influential force. After six
years with aircraft maker Boeing Co., where he served as a
vice president and general manager of customer services and
oversaw the manufacturing for the 737 and 757 airplanes, Mr.
Bethune joined Continental as president and chief operating
officer in early 1994. He retired from the Houston airline
10 years later as chairman and CEO, and has since been
acting as an industry consultant while serving on several
boards including Aloha Airlines of Hawaii, where he is
chairman, and Prudential Financial Inc. and Honeywell
International Corp.
His presence already is having an impact in the Delta
matter. At a three-hour meeting with US Airways executives
in New York Monday, the notoriously blunt consultant urged
the airline to put forth its best offer for creditors to
review, according to people who were in the meeting or
briefed on it. Yesterday US Airways raised its bid to a
total of $10.3 billion in stock and cash -- up from $8.6
billion based on yesterday's closing stock price, in a
revised offer made early in the morning ahead of a regularly
scheduled Delta creditors meeting.
Mr. Bethune also met with Delta executives late last week to
review their stand-alone plan, and then with the Delta
creditors committee at yesterday's meeting. People who have
met with Mr. Bethune in recent days say he has indicated he
thinks a Delta merger with US Airways makes sense and could
win antitrust approval from U.S. regulators. Yesterday other
people familiar with the situation said Delta and Northwest
Airlines Corp. have had regular contact for months about a
possible combination, though the discussions remain
preliminary. The sweetened offer was well received by Delta
creditors, said one person familiar with the creditors'
reaction. "It's a significant increase in value that changes
the dynamic," this person said. Creditors now plan to
pressure Delta to consider opening its books to US Airways
as well as other potential bidders, this person said.
Separately, an unofficial committee of Delta creditors
representing about 19 banks and hedge funds is urging Delta
to "immediately" allow US Airways access to Delta's books
for review, according to a statement. The group is also
urging Delta to be open to transactions with other airlines
that may be superior to Delta's stand-alone plan. Both
Northwest and Delta said yesterday that they don't comment
on rumors and speculation. Northwest told its employees that
while it remains focused on completing its reorganization
and leaving bankruptcy-court protection in the second
quarter, it "is monitoring developments in the airline
industry and is committed to acting in the best interest of
all of its constituents."
If Mr. Bethune recommends the merger with US Airways, and
creditors take heed to pressure Delta's management into a
deal, a domino effect of industry consolidation will likely
follow and reshape the industry for consumers, airline
employees and creditors in years to come. Already, the
merger of US Airways and America West in late 2005 has put
pressure on airlines to consider consolidation to remain
competitive. That consideration has gained strength since US
Airways made a public bid for Delta Nov. 15. Indeed,
exploratory merger talks between the United Airlines unit of
UAL Corp. and Continental Airlines gained more urgency once
US Airways disclosed its bid.
If Mr. Bethune takes a different path and convinces
creditors to vote for a Delta standalone plan, airlines are
more likely to stay put, with the industry remaining as it
is: oversupplied and fragmented, according to many industry
officials, including Mr. Bethune himself.
Whatever happens, Mr. Bethune says big airlines should marry
partners that add complementary routes in other parts of the
world. "You don't put all your eggs in one basket," he said,
adding that when Europe is doing poorly, Latin America may
boom, and vice versa. "Airlines need to get some scale that
allows them to become more stable and not live or die on the
next snowstorm," he said.
He cautions that it is a big mistake to marry the wrong
partner and gives US Airways' CEO Doug Parker credit for
merging America West with US Airways to boost the two
airlines' chances of survival. He says Delta has "come a
long way" since it filed for bankruptcy-court protection in
2005 and is delivering on what it has said it would.
Some in the industry have suspected Mr. Bethune was hired as
cover to justify a creditors' committee bias toward a Delta
stand-alone plan. That belief is rooted in part in Mr.
Bethune's history with Delta: He used to work for Delta CEO
Gerald Grinstein at Western Airlines in the 1980s and
considers Mr. Grinstein a "good friend" and "classy guy."
"He still calls me OC for Oil Can and I call him
Grindstone," said Mr. Bethune, who was vice president of
maintenance at the time. Mr. Bethune dismisses the notion
that his ties to Mr. Grinstein will influence his
recommendation now, noting that the two had a run-in in the
late 1990s when Mr. Bethune approached Mr. Grinstein about
Continental merging with Delta and Mr. Grinstein said he
would fight against that.
Mr. Bethune says his approach to reviewing Delta's current
situation will be to assess the probability of success or
lack thereof on various components of the competing plans,
such as whether revenue and cost-savings projections can
realistically be achieved, whether antitrust obstacles are
realistic and whether plans for handling union integration
are achievable. The committee then will have to decide
whether or not to push Delta management into opening up the
company's books for US Airways or any others to study. The
committee doesn't have to follow Mr. Bethune's advice. He
makes the point that the level of risk he might personally
be willing to take may not be the same the creditors would
take.
Financial advisers and lawyers for Delta's creditors'
committee approached Mr. Bethune in recent weeks after the
committee found a "pressing need" for an airline consultant
with broad experience. His perspective "will be of critical
importance in understanding the short- and long-term effects
that any transaction proposal and/or plan of reorganization
may have," the committee said in a document filed with the
bankruptcy court. Mr. Bethune will receive $250,000 for the
first 10 days of consulting work and $250,000 more for every
10 days of future service, up to $1 million, according to a
court document. After that, the committee would need to seek
further consent from debtors or a bankruptcy court order to
exceed that amount.
Cont....
Could Play a Pivotal Role
In Fate of Delta -- and Industry
By MELANIE TROTTMAN
January 11, 2007; Page B1
Retired airline Chief Executive Gordon Bethune became an
icon of the aviation industry when he turned around failing
Continental Airlines Inc. in the 1990s. Now, he is emerging
with a pivotal role in determining the fate of Delta Air
Lines Inc. and whether a wave of airline mergers could be on
the horizon.
The official committee of Delta Air Lines creditors who will
decide whether Delta emerges from bankruptcy court
protection as an independent company or as part of another
airline recently hired Mr. Bethune to help them examine
their options: Accept a hostile merger bid from US Airways
Group Inc.? Support a plan by Delta's management to emerge
from bankruptcy as a stand-alone carrier? Or, push for
additional bidders and hold a de facto auction for the
Atlanta airline?
In an interview, Mr. Bethune was adamant that he hasn't
reached a conclusion and must still thoroughly assess the
scenarios and answer creditors' questions before weighing in
with a final opinion. Still, he made clear he believes
consolidation is needed. "The industry is dysfunctional.
There's really no reason to have 15 airlines. And there
ought to be more stability for people like Boeing and
Airbus. You've got lots of competition and do you really
need that much?" Mr. Bethune said in the interview on
Friday, following his appointment that became official late
last week. "Everybody can write a plan. Can you really
implement it successfully? That's what I'm being asked to
answer."
Known best for steering the dramatic turnaround of
Continental Airlines in the 1990s after painful mergers,
bankruptcy and union-management strife, the 65-year-old Mr.
Bethune remains a respected and influential force. After six
years with aircraft maker Boeing Co., where he served as a
vice president and general manager of customer services and
oversaw the manufacturing for the 737 and 757 airplanes, Mr.
Bethune joined Continental as president and chief operating
officer in early 1994. He retired from the Houston airline
10 years later as chairman and CEO, and has since been
acting as an industry consultant while serving on several
boards including Aloha Airlines of Hawaii, where he is
chairman, and Prudential Financial Inc. and Honeywell
International Corp.
His presence already is having an impact in the Delta
matter. At a three-hour meeting with US Airways executives
in New York Monday, the notoriously blunt consultant urged
the airline to put forth its best offer for creditors to
review, according to people who were in the meeting or
briefed on it. Yesterday US Airways raised its bid to a
total of $10.3 billion in stock and cash -- up from $8.6
billion based on yesterday's closing stock price, in a
revised offer made early in the morning ahead of a regularly
scheduled Delta creditors meeting.
Mr. Bethune also met with Delta executives late last week to
review their stand-alone plan, and then with the Delta
creditors committee at yesterday's meeting. People who have
met with Mr. Bethune in recent days say he has indicated he
thinks a Delta merger with US Airways makes sense and could
win antitrust approval from U.S. regulators. Yesterday other
people familiar with the situation said Delta and Northwest
Airlines Corp. have had regular contact for months about a
possible combination, though the discussions remain
preliminary. The sweetened offer was well received by Delta
creditors, said one person familiar with the creditors'
reaction. "It's a significant increase in value that changes
the dynamic," this person said. Creditors now plan to
pressure Delta to consider opening its books to US Airways
as well as other potential bidders, this person said.
Separately, an unofficial committee of Delta creditors
representing about 19 banks and hedge funds is urging Delta
to "immediately" allow US Airways access to Delta's books
for review, according to a statement. The group is also
urging Delta to be open to transactions with other airlines
that may be superior to Delta's stand-alone plan. Both
Northwest and Delta said yesterday that they don't comment
on rumors and speculation. Northwest told its employees that
while it remains focused on completing its reorganization
and leaving bankruptcy-court protection in the second
quarter, it "is monitoring developments in the airline
industry and is committed to acting in the best interest of
all of its constituents."
If Mr. Bethune recommends the merger with US Airways, and
creditors take heed to pressure Delta's management into a
deal, a domino effect of industry consolidation will likely
follow and reshape the industry for consumers, airline
employees and creditors in years to come. Already, the
merger of US Airways and America West in late 2005 has put
pressure on airlines to consider consolidation to remain
competitive. That consideration has gained strength since US
Airways made a public bid for Delta Nov. 15. Indeed,
exploratory merger talks between the United Airlines unit of
UAL Corp. and Continental Airlines gained more urgency once
US Airways disclosed its bid.
If Mr. Bethune takes a different path and convinces
creditors to vote for a Delta standalone plan, airlines are
more likely to stay put, with the industry remaining as it
is: oversupplied and fragmented, according to many industry
officials, including Mr. Bethune himself.
Whatever happens, Mr. Bethune says big airlines should marry
partners that add complementary routes in other parts of the
world. "You don't put all your eggs in one basket," he said,
adding that when Europe is doing poorly, Latin America may
boom, and vice versa. "Airlines need to get some scale that
allows them to become more stable and not live or die on the
next snowstorm," he said.
He cautions that it is a big mistake to marry the wrong
partner and gives US Airways' CEO Doug Parker credit for
merging America West with US Airways to boost the two
airlines' chances of survival. He says Delta has "come a
long way" since it filed for bankruptcy-court protection in
2005 and is delivering on what it has said it would.
Some in the industry have suspected Mr. Bethune was hired as
cover to justify a creditors' committee bias toward a Delta
stand-alone plan. That belief is rooted in part in Mr.
Bethune's history with Delta: He used to work for Delta CEO
Gerald Grinstein at Western Airlines in the 1980s and
considers Mr. Grinstein a "good friend" and "classy guy."
"He still calls me OC for Oil Can and I call him
Grindstone," said Mr. Bethune, who was vice president of
maintenance at the time. Mr. Bethune dismisses the notion
that his ties to Mr. Grinstein will influence his
recommendation now, noting that the two had a run-in in the
late 1990s when Mr. Bethune approached Mr. Grinstein about
Continental merging with Delta and Mr. Grinstein said he
would fight against that.
Mr. Bethune says his approach to reviewing Delta's current
situation will be to assess the probability of success or
lack thereof on various components of the competing plans,
such as whether revenue and cost-savings projections can
realistically be achieved, whether antitrust obstacles are
realistic and whether plans for handling union integration
are achievable. The committee then will have to decide
whether or not to push Delta management into opening up the
company's books for US Airways or any others to study. The
committee doesn't have to follow Mr. Bethune's advice. He
makes the point that the level of risk he might personally
be willing to take may not be the same the creditors would
take.
Financial advisers and lawyers for Delta's creditors'
committee approached Mr. Bethune in recent weeks after the
committee found a "pressing need" for an airline consultant
with broad experience. His perspective "will be of critical
importance in understanding the short- and long-term effects
that any transaction proposal and/or plan of reorganization
may have," the committee said in a document filed with the
bankruptcy court. Mr. Bethune will receive $250,000 for the
first 10 days of consulting work and $250,000 more for every
10 days of future service, up to $1 million, according to a
court document. After that, the committee would need to seek
further consent from debtors or a bankruptcy court order to
exceed that amount.
Cont....
Last edited: