Dart,
I couldn't agree more. From the outside looking in, it really means something when the management is willing to take pay cuts, as well as the pilots. Too often it seems like management cuts workers wages and sits back collecting their fat check whilke the ship continues to sink at a slower pace, then the top guys bailout with the golden parachute before the ship is totally lost. I really think those at ATA are trying at all levles. The FA concessions did not pass, but they did what they thought was right. You can only go so low on the wages. To me the biggest problem that ATA has is it's lack of recognition around the country. Everybody everywhere knows who JetBlue is and Southwest, even if they don't fly into that particular city, but as soon as you say ATA I always get "that's that cargo carrying outfit right?" I heard WOM that George got rid of the marketing/advertising folks, except for one and has gone with a firm out of NYC to try and get some national advertising going. ATA truely has a good product and a CEO at the helm that has a lot at stake when you look at how the company does. Few, if any, companies have a CEO with such deep ties and a committment to do what is best for the organization. All that said, it doesn't pay the bills, but I sure hope the company comes through. Great people, a great product and leadership that seems to lead by example, as evidenced by their 10%, 7.5%, and 5% pay cuts at the different management levels.