Up Front...
The fact that ATA is facing some difficulties is not in the least bit news. The fact that there is a lot of work to do to survive and prosper is not news. What is news to me is that this is the first place I have worked where the management communicates clearly what they percieve the problems to be, what they intend to do about them, and what our true progress has been in acheiving the goals set out.
I'm sure many ATA pilots would not agree with me, but compared to where I have been before this is very refreshing. I did a lot of research on ATA before making the effort to get hired, as I had a secure (for the time being) job captaining 727's. Everything that is happening now at ATA was discussed and even pointed out by managment back then (last year), and they are now doing exactly what they said back then they were going to do about it.
I think our CEO is very honest with himself and us about our position, the industry, and his vision of our future. I won't extend that comment to contract negotiations - I wasn't here then and I know that may have been a very different story. They also seem to be willing to be frank about some of the dumb decisions in recent years that have had ill effects.
As pointed out above, the current liquidity issue is a result of living with pre 9/11 lease terms in a post 9/11 revenue environment. Our mgmt went to the lessors a long time ago about this and were essentially told "we're happy you are coming to us early about this.....we'll work with you but let's see how you do without changing the payments first" - this from our CFO at a briefing on the situation early this year.
At the end of the day, ATA made a real, honest-to-God profit last quarter, BEFORE the federal money. That combined with the low CASM, nationwide route structure, diversified operations (profitable regional, worldwide military charter, commercial charter) and nearly 30 straight years of profitability tell me there's a strong chance ATA will be one of the bright stars of the industry's future. I am confident that the current debt structure issues will be dealt with.
Zipper