This provides AirTran with much needed diversification of flying (can't be too reliant upon Atlanta). Why build when you can just buy an existing hub with existing infrastructure? MDW is centrally located in a huge metropolis and this will enable AirTran to compete directly with AA, UAL and NWA in the Midwest. I think it is a brilliant move because AirTran can use its ATL operation to partially subsidize its MDW operation (ATA couldn't do that given that MDW was its only hub).
I suspect that AirTran will try to avoid SWA as much as possible. It will probably assume most (if not all) of ATA's routes out of MDW including DCA, LGA, MSP, DFW, DTW, CLT and BOS. Many of those routes are not served by SWA yet... I am sure there will be some overlap on key routes like LAS, MCO, TPA, FLL, etc. Should be interesting to watch.
In the end, AirTran does not want to be dependent upon ATL - this is a great opportunity to buy a ready-made hub in a great metropolitan location... If I were an ATA 737-800 pilot, I'd send my resume to AirTran quickly (plenty of 700s on the way)...
I suspect that AirTran will try to avoid SWA as much as possible. It will probably assume most (if not all) of ATA's routes out of MDW including DCA, LGA, MSP, DFW, DTW, CLT and BOS. Many of those routes are not served by SWA yet... I am sure there will be some overlap on key routes like LAS, MCO, TPA, FLL, etc. Should be interesting to watch.
In the end, AirTran does not want to be dependent upon ATL - this is a great opportunity to buy a ready-made hub in a great metropolitan location... If I were an ATA 737-800 pilot, I'd send my resume to AirTran quickly (plenty of 700s on the way)...
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