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Assigned seats on SWA! Well Kind of ...

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ivauir

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Jan 13, 2002
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Turn-time Testing Scheduled for SAN
As part of our effort to investigate the possibility of assigned seating, Southwest will conduct a two-month test to analyze how various boarding methods will affect our aircraft turn time. During this time, Customers on select flights will be assigned a specific seat, and then will be asked to board the aircraft using a specific method. We will test a variety of methods to see the impact that each one has on our boarding times.


Our SAN Station was selected due to their wonderful Employees, strong Station Leadership, a variety of business and leisure travelers, isolated facility layout, and an appropriate mix of high-demand shorthaul, mediumhaul, and longhaul flights. This test in SAN is only focusing on the operational efficiency of the turn, and not the computer functions that go along with it, including the actual assigning of seats.

No decisions have been made to move forward with assigned seating, other than our desire to investigate the opportunity. It is a matter of being prepared to offer our Customers the best value in the airline industry. Southwest Airlines will not be able to offer assigned seats anytime before 2008, and the decision will be made only after extensive testing and analysis
 

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