First off..It is Herb Kelleher, not Keller. And it was Colleen Barrett (Herb's Secretary...become President) that was responsible for the LUV around SWA. The other error you are making....putting SWA mgmnt in line with all other airline mgmnt teams.

That's like comparing apples and oranges. SWA's mgmnt team plays an offensive game...notice I said OFFENSIVE, they are thinking way ahead unlike most other mgmnt teams; NOT Defensive like all of the other mgmnt teams. People have been saying that SWA will go away and that things will get worse.....well 50 plus BLACK quarters shows a pretty good history for them to be where they need to be to continue on the right course. After 9/11, the pilots all VOLUNTEERED to take paycuts if it would keep the company from furloughing any pilots....what did they do....the mgmnt team said lets see what happens. What would other mgmnt teams have done? Taken the money, even though they could have done without the paycuts. See the difference? Maybe NOT! We will see, but I will bet that SWA will be around a long time.
Easter...run into the ground by GREEDY mgmnt!
Hughes Air West...(loved them) owned by a "mad man" that was loosing his marbles.
Delta (of Ole) was actually considered a REGIONAL!
Piedmont...good airline, but small.
Western...LOVED THEM, wish they were still here, but unfortunately, their mgmnt ran them into the ground as well. Grindstein came in to make them more lean and appetizing for Delta to buy them and their routes. One of the bad moves...Ma Delta thought that all the money was back east and cut Western's routes to shreds! What happened? Alaska, AWA and SWA really came on the map.
Air Cal...I believe was swallowed up by American!
Any other questions there smart guy? Didn't think so! Back to sleep!

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