The management at Allegiant are truly ridiculous. The week that the law required them to include taxes and fees in their fares, they added a popup on their website claiming that the prices looked higher because they wanted to help their passengers understand where their money was going, not because the law forced them to.
Now this is on their website:
* Prices displayed reflect a debit card discount of $4 per segment, are per person and include taxes, carrier charges & government fees. Optional
baggage charges may apply.
Now Allegiant's management is showing a $4/each way discount in the DISPLAYED FARES, but you only get that discount if you pay with a debit card, not a credit card. 99% of the people probably don't even notice that disclaimer, much less click on it and read it.
What are they going to think of next? Perhaps a $20 discount for being a Revolutionary War veteran included in their displayed fares that magically disappears when it comes time to pay...
Personally, I think Allegiant's management should be forced to pay back all the money they scammed from their passengers over the past 10 years.