I read this article and tried to look at it from the author's point of view...but she still just came across as petty and whining. I don't know what she was hoping to accomplish with her article. Most of the time when journalists write a scathing editorial, they're backing it with some solid facts about something immoral or unfair, and they're hoping to impact a change.
What this lady wrote about are simply things she doesn't like, which is essentially the personality of SWA. Here's the problem with that: a lot of SWA passengers like the jokes and such. In fact, Colleen has said on more than one occasion that we get many letters from Customers saying, "Your flight attendants don't joke like they used to." And yes, I've heard more than one Customer complain when our flight attendants just gave great service, but no PA jokes.
You can't please everyone. As Herb said, "We are not all things to all people."
This author has clearly flown SWA more than once. And apparently, we've gotten her to her destination safely. And she's not complaining about ontime arrivals. And $300 probably was a fair price when compared to the competition, otherwise she would have been flying the competition. If she doesn't like it, then I'd politely suggest she go to another carrier. In the meantime, writing this petty, whiney editorial is perhaps one of the most unprofessional articles I've ever seen from a journalist - and I would say that if it was written about AA, AirTran, Delta, or any other airline.
The purpose of her article wasn't to impact a change. If it had been, I might have some respect for her input. From the way this reads, she just wanted to b*tch.