Actually, Horizon is owned by the Alaska Air group which happens to also own Alaska Airlines inc. However Alaska Airlines and Horizon Airlines are on equal footing with each other when it comes to which airline is being paid for or losing money etc... as far as the deal with NWA that is a simple code share.
I guess my question is how many of the regionals ie skywest, comair, aca etc can you call a res line and buy a ticket that says skywest, comair, aca etc. on it and when you get to the airplane it has a paint job that is unique and says SKYWEST down the side of it etc...
I think if you look at the economics of a regional, Horizon is what the model might look like. They had no where near the explosive growth of the other regionals who were really being subsidized by UA, DAL, USAIR, NWA, AMR etc. While the other big regionals have been showing profits and dumping turbo props etc Horizon has hung on to their turbo props and they seem to only cautiously get RJ's. And only as a replacement for the retiring F-28's.
I am not saying that Horizon is doing it right only that they may be a more realistic view of what is to come for the other regionals when the "fee for departure" dream hits the ground as it surely will in UA case... just food for thought
I guess my question is how many of the regionals ie skywest, comair, aca etc can you call a res line and buy a ticket that says skywest, comair, aca etc. on it and when you get to the airplane it has a paint job that is unique and says SKYWEST down the side of it etc...
I think if you look at the economics of a regional, Horizon is what the model might look like. They had no where near the explosive growth of the other regionals who were really being subsidized by UA, DAL, USAIR, NWA, AMR etc. While the other big regionals have been showing profits and dumping turbo props etc Horizon has hung on to their turbo props and they seem to only cautiously get RJ's. And only as a replacement for the retiring F-28's.
I am not saying that Horizon is doing it right only that they may be a more realistic view of what is to come for the other regionals when the "fee for departure" dream hits the ground as it surely will in UA case... just food for thought