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AMR goes on offensive vs JBLU

  • Thread starter Thread starter Andy
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Andy

12/13/2012
Joined
Nov 28, 2001
Posts
3,101
Links:

http://finance.yahoo.com/mp#amr

Here's the text: 7:28AM AMR to challenge Jetblue with aggressive promotion (AMR) 13.70: The Wall Street Journal reports AMR Corp.'s American Airlines plans to launch an aggressive promotion today, offering its frequent fliers in New York, Boston, Florida and California a free ticket anywhere American flies in exchange for flying two round-trips in select JetBlue markets this spring. This marks the first time American has offered a free ticket internationally for just two domestic round-trips.

Second link:

http://biz.yahoo.com/prnews/040107/daw013_1.html

Text:
FORT WORTH, Texas, Jan. 7 /PRNewswire-FirstCall/ -- Fly two to the sun and American Airlines will give you a free* round-trip ticket as the world's largest airline launches two new promotions featuring nonstop service between Boston or New York and California or Florida.
"Our 'Fly Two to the Sun' offer reminds customers in a big way that they get more on American Airlines: more flights to more destinations than any other airline, at competitive fares, with great service and a frequent flyer program that can take them to places they want to go," said Dan Garton, executive vice president-Marketing. The Fly Two to the Sun promotion gives customers two ways to earn free* trips:

-- Fly two round trips on American's nonstops between New York and
California or Florida by April 15, 2004, to earn one free* round-trip
ticket good until April 15, 2005, to anywhere American flies.
-- Or fly two round trips on nonstops between Boston and California or
Florida during the same dates for a free* round-trip ticket.


And it gets better: Customers who fly four round trips in either promotion by April 15, 2004, will get two free* tickets for use through April 15, 2005, to hundreds of American Airlines destinations.

"We mean free* travel to any of the 250-plus cities we fly to -- in the United States, Europe, Latin America, the Caribbean, Canada, Asia -- any city we serve anywhere in the world," Garton said. "Visit your sister in San Antonio or your friend in Frankfurt -- the world is yours."

Here's how it works:

Between New York and California/Florida

Fly two qualifying round trips between LaGuardia, Kennedy or Newark airports and the most popular nonstop destinations in California or Florida and earn one free* round-trip ticket good for a whole year. Fly four qualifying trips and earn two award trips. There are lots of nonstops available:

From JFK To From LaGuardia To From Newark To
Miami Miami Los Angeles
Long Beach Fort Lauderdale Miami
Los Angeles Orlando
Orange County West Palm Beach
San Diego Tampa
San Francisco
San Jose

Customers must register before travel begins at www.aa.com/nycfreeticket or call the AAdvantage Dial-In® system at 1-800-882-8880. Follow the prompts and, when asked, enter promotion code AANYC. If you're not an AAdvantage member, registration is quick and easy at AA.com.

Between Boston and California/Florida

The same rules apply. Fly two qualifying round trips on American's nonstop service between Boston and California or Florida to receive a free* round-trip ticket to anywhere American flies. Fly four qualifying trips and earn two award trips. American offers the following nonstops from Boston to the Sunshine and Golden states:

From Boston To From Boston To
Los Angeles Fort Lauderdale
San Francisco Miami
San Jose Orlando
San Diego (nonstop San Diego West Palm Beach
flights begin 3/2/04)


Customers must register for the promotion before travel begins by going to www.aa.com/bosfreeticket or calling 1-800-882-8880, and entering promotion code AABOS. AAdvantage registration is quick and easy at AA.com.

Customers can register for one or both of these offers.

American offers 258 daily flights to hundreds of destinations from New York, and 132 daily flights from Boston to destinations around the world. American Airlines customers enjoy spacious First- and Coach-Class cabins and an extensive route network, with great low fares, the opportunity to earn and redeem AAdvantage frequent flier miles, and exceptional service both on the ground and in the air, all of which combine to make travel on American an exceptional value.

American Airlines is the world's largest carrier. American, American Eagle and the AmericanConnection regional carriers serve more than 250 cities in more than 40 countries and territories with approximately 3,900 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld Alliance.

Terms and Conditions: Fly two eligible round trips on nonstop flights marketed and operated by American Airlines between New York (JFK, LaGuardia or Newark) and Florida (Fort Lauderdale, Miami, Orlando, Tampa or West Palm Beach) or California (Long Beach, Los Angeles, Orange County, San Diego, San Francisco or San Jose) from 1/7/04 to 4/15/04 and earn a round-trip award ticket valid for travel on American Airlines, American Eagle or AmericanConnection.

Fly two eligible round trips on nonstop flights marketed and operated by American Airlines between Boston and Florida (Fort Lauderdale, Miami, Orlando or West Palm Beach) or California (Los Angeles, San Diego, San Francisco or San Jose) from 1/7/04 to 4/15/04 and earn a round-trip award ticket valid for travel on American Airlines, American Eagle or AmericanConnection. Passenger may earn a second round-trip award ticket when two additional round trips are flown during this same period between New York and California or Florida or between Boston and California or Florida. A maximum of two award tickets per promotion may be earned by any individual. Travel on flights operated by other airlines such as American marketed codeshare and oneworld(TM) flights does not qualify for this offer. Offer is restricted to residents of the U.S., Canada, Puerto Rico and the U.S. Virgin Islands. This promotion may be combined with other offers.

Registration Requirement: You must register for this offer prior to travel.

Register for the New York promotion online at www.aa.com/nycfreeticket or by calling our AAdvantage Dial-In® system at 1-800-882-8880. Follow the prompts and, when asked, enter promotion code AANYC.

Register for the Boston promotion at www.aa.com/bosfreeticket or by calling our AAdvantage Dial-In system at 1-800-882-8880 and, when asked, enter promotion code AABOS. To register, you must be an AAdvantage member. If you're not already an AAdvantage member, you can sign up for a free membership online or when you call to make your reservations.

Qualifying Booking Classes: Offer is valid for travel on any purchased, published fare in First, Business or Economy Class.

Qualifying Round Trips: Round-trip travel is defined as two one-way trips on nonstop flights between the designated cities, booked in a single reservation under one ticket number. To qualify, the round trip must depart from and return to the same city or co-terminal. A maximum of one round trip is permitted per reservation.

Award Ticket Terms & Conditions: Award tickets are valid for Economy Class round-trip travel systemwide on flights marketed and operated by American Airlines, American Eagle or AmericanConnection. Award certificate will be mailed to the AAdvantage member's address that is on file with the AAdvantage marketing program six to eight weeks after qualifying travel is completed. No stopovers or circle trips allowed. Offer subject to change without notice. Other restrictions may apply.

Advance Booking Requirements: Award travel must be booked at least 14 days prior to departure and must include a Saturday-night stay. Maximum stay is 30 days. Award ticket is valid for travel in Economy Class and will be booked in "T" booking class. Seats are limited and may not be available on all flights or on all days of the week.

Valid Travel Dates: Award ticket valid for travel from April 16, 2004, through April 15, 2005, excluding: 5/28-5/31/04, 7/1-7/6/04, 9/3-9/7/04, 11/19-11/29/04, 12/17/04-1/5/05, 2/17-2/28/05 and 3/18-4/4/05.

Upgradability/Transferability: Award ticket is not upgradable. Award ticket is transferable, but may not be bartered or sold.

Itinerary Changes: Changes to award tickets may be made provided the passenger cancels the reservation prior to originally ticketed departure time, pays a $100 USD/145 CAD charge, and meets the restrictions applicable to the original booking. Tickets must be reissued and travel must commence within one year from original ticket issuance, and all travel must be completed by 4/15/05. No changes can be made after ticketed departure date for any portion of the award ticket.

AAdvantage Mileage Accrual: Passenger traveling on award ticket may not accrue AAdvantage miles or earn miles toward elite-status qualification.

Free Award Ticket Taxes/Fees: The passenger is responsible for all taxes/fees, including: (i) up to $18 per round trip in local airport charges; (ii) federal excise tax of up to $3.10 per U.S. domestic flight segment (one takeoff and landing); (iii) September 11th Security Fee of $2.50 per U.S. enplanement, up to $5 per one way or $10 per round trip; (iv) federal excise tax of up to $13.80 per round trip for domestic flights beginning or ending in Alaska or Hawaii; (v) for international itineraries,
 
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From a customer prospective, I'd fly JetBlue. Its time to modernize the industry and Jetblue has provided a "Blue" print. Airline managment has relied on the Hub and Spoke system for too long. They dont bother modernizing anything because they figure if your in Houston you'll fly Continental, ATL-Delta, DTW-Northwest etc...now that competetition is coming along with a better product, they are shaking in their boots. Going on a long trip, I get bored in the back of an airplane, I'd love the choice to watch what I want to watch instead of some "kinder gentler" Stuart little family movie or nothing at all.

Thats just my take.
 
Mr. Hat,

Ok, what? You would fly Jetblue because it has nicer TVs and blue potato chips, over a free ticket anywhere AA flies? Two round trips on AA gets you a free roundtrip to Maui or Rome. You would rather watch Live TV on a three hour flight to FLL. Hmmm ok. I guess you must be rich! The pressure is on Jetblue, and we will see how many people take the free ticket.

Bye Bye--General Lee:cool: ;)
 
From a customer prospective, I choose jetBlue over AMR anytime (if I have to pay for a ticket). People at jetBlue are nice and friendly. AMR? Well, the flight attendants I have encountered are just downright rude and mean. Which would you rather spend time with? Hassle or no hassle? I don't care enough about free stuff to sit through misery. The type of people that sit through time share presentations to get free drinks and stuff - those people will pick up on this promotion.
 
But now, given the choice--a free ticket ANYWHERE---Europe, Hawaii, Brasil, etc.....---or fly on Jetblue with TVs--you would still choose Jetblue? What? The normal passenger is going to pick the free ticket.......come on there English.....


Bye Bye--General Lee;) :rolleyes:
 
Flying Freddie,

Well, even today people seem to be looking for bargains, right? Would a free ticket to Europe just by flying twice out of BOS be a good deal? I think so. Yes, this might affect Song a bit, but we all know they are really targeting Jetblue, and even Song is doing that with their new IFE etc.....We all have a target, and it is the new guy......The economy is getting better, which also really helps.


Bye Bye--General Lee;)
 
General,

I guess I'm not a normal passenger. I'd rather stay home than be pissed off by mean flight attendents and gate agents. So yes, I'd rather fly jetBlue than take American and get free passes to Europe. There is nothing exciting about have poor service, it just makes me cranky. I don't like being cranky.

I fly on American now because it is free (D2), but I would not spend my own money on it.
 
I think it’s more than just watching TV and Blue potato chips General Lee. It’s the atmosphere/treatment from the airlines that goes a long way with the customer.

When you’re treated like dirt buy one of the “legacy” airlines, witch seems to happen rather frequently, you tend to not care about flying them. Instead you fly an airline that treats you like a human.

RJ
 
ALCOHOLIC,

Let me guess...furloughed AA, previously TWA, declined the flowback to Eagle...you sound like another pissed off integrated pilot.

All in good fun. I'm by no means a pissed off pilot. In fact, I'm a pretty happy pilot most of the time. I keep it that way by minimizing the time I spend around unhappy people. That's why I left AMR years ago.
 
General Lee said:
Flying Freddie,

Well, even today people seem to be looking for bargains, right? Would a free ticket to Europe just by flying twice out of BOS be a good deal? I think so. Yes, this might affect Song a bit, but we all know they are really targeting Jetblue, and even Song is doing that with their new IFE etc.....We all have a target, and it is the new guy......The economy is getting better, which also really helps.


Bye Bye--General Lee;)

It is a good deal. However, what happens when all these customers try to cash in their free tickets and there's no availability? Free tickets to Europe are pretty hard to come by particulary during the summer which is when people really want to go. Then you'll have a bunch of ticked off passengers holding useless free vouchers. Many business travelers have already abandoned the majors because of these bait and switch tactics.

I expect Song will match AMR's offer pretty soon. Song really can't afford not to. Song is already cancelling quite a few flights in the month of January due to poor loads, so I'd imagine they can't afford to lose any more business.
 
Interesting comment !

Hardly anyone sending in posts here buys tickets but everyone is an expert on why someone will buy X vs Y ticket. I would have to say that if SWA has been doing so well without TVs and whatever else everyone thinks is worth so much out there then the point has been missed by a wide margine. Customer loyalty is only as good as the next best deal. Surely our demise as everyone, new and old carriers, try for the same piece of pie. I agree it is much more enjoyable to be around positive people with great attitudes/customer service, cool new planes, onboard entertainment of choice, and Greyhound bus prices to boot. Unfortunately to get the cheap seats our profession is taking it in the shorts. The house of cards has begun the cascade !

My next trip for business ( next month ) has everything to do with availability, price, and a destination that is where I need to go. Can't jump seat anymore so I now buy tickets, or I mean my company does. I can bring a movie of my choice these days, music of my choice, heaven forbid a good book, and my own food of choice if I feel the need to eat.

OK, I may just pull for my brethren at my old place of employment out of team spirit ! You got me on that one.

I find it funny that LCCs are feeling pressure now, before long all US carriers will be LCCs, that is unless Delta can hang on to some decent pay, it will go a long way to helping everyone else inch back up to respectability !
 
Airline Wars

jetBlue has awakened a sleeping giant.

Think of it like Star Wars, with the LCC as the rebellion, the Legacy carriers as the Empire, Southwest as Yoda, jetBlue as Skywalker and American as the Emperor Palpatine. :D

jB: "Your overconfidence is your weakness."
AA: "Your faith in your employees is yours."

AA: "Soon the LCC's will be crushed and young jB will be one of us!"

AA: "Now witness the power of this fully armed and operational Sabre and route structure!"

The game is afoot!
 
Nope

For a marksman, I think you are way off the mark here. SWA, JB, and others trying to immitate them are the airlines of the future. It has been said many times before, and I think quite accuratly, that the most legacy carriers have the flawed thinking that the $2000 walk-up business traveler is only an economic cycle away. I do believe the American's and Delta's of this industry have a niche in a couple markets (mostly international), but LCC's are here to stay. Now if the mustard one will just hire me. . .

Kevin
 
Lets face facts here, JetBlue has been around for a few years and they have turned the industry on its head much like SWA did a while back. The other carriers pushed themselves to the brink trying like hell to squash SWA and it didnt work, all they did was lose a bunch of money trying. So what's changed except for the target? I mean really! American has to give FREE tickets away in order to compete? How long are they going to last doing that? LCC's within a Legacy carrier has been tried a thousand times and every single time it failed, so why waste more money on a known looser...no offense but I think Song is a bad idea, I think Ted is a bad idea and I hope nobody else decides to pull a Continental Lite, MetroJet, DeltaExpress, United Shuttle but being that airline CEO's tend to follow eachother like sheep I'm sure more will pop up.

And why is everyone so worried about JetBlue? I dont see anyone on here declairing death to Airtran, ATA, SWA or Frontier. I know why, it's because they are doing some pretty radical stuff over there that even got the unshakable SWA to sit up and take notice. There is something to be said for that, you have to admit.

The truth is that if the legacy carriers cannot compete with the LCC's then they need to change their entire system so that they can. Hairbrained schemes are exactly that and they failed when they were deployed against SWA, they will fail when deployed against JetBlue. Rather than try to squash the competetition in one swoop, why not revamp the entire operation to rival it?

Does that mean that I dislike the Legacy carriers, No. They have their place as do the LCC's. Hub and spoke carriers in business centers are almost a must. I just think that many of todays airlines managements are closed minded and refuse to bring their airlines into the future. They close their eyes, slash prices in defense and chant "There's no place like home" over and over again.
 
I don't know how many times I've read, "let the games begin" or some variation. Ladies and gentlemen, the games have been going for quite some time. I'll let you decide how they are going.
 
Ah but you are so nearsighted, JetBlue after 10 years will impress me, Neelman has a track record, possibly on the right one this time but only time will tell. How do you suppose Bransons new gig will effect them ? Same idea. American giving away free tickets to compete ?? Are you that blind to not see that JetBlue does exactly the same thing when trying to start a new route ? DEN-BOS for $158.00 round trip ??? Shock the passengers into learing about JetBlue ? Fare wars baby, thats all it is, everyone does it and JetBlue has not felt the pressure all that much yet, they will. I actually hope they succede, just remember it is all about market share. TED is another Shuttle yes, the right plan this time ? Yes, only time will tell, UAL had to do something to answer the near unchallenged growth of JetBlue and SWA along with others. Delta nd Amerrican will be getting tough, yes with loss leader fares and promotions just like JetBlue and Southwest, common, don't deny it. Actually, the UAL Shuttle was turning the corner and SWA felt a lot of pressure from it, actually backed out of SFO. As a matter of fact, they back out of a lot of markets when they see they are having trouble competing. UAL now has a very low cost structure with cheap labor and cheap leases on aircraft and gates, we'll see some ACTUAL numbers only once they emerge next June. Until then, ride your horse high !
 
jetBlue has some very loyal customers. They have customers that will pay more for a ticket to fly jetBlue. To give you an example, my wife was just looking for a ticket from BUF to TPA for her teenage cousin. JBLU was $400 round trip. DAL was $230. Her Aunt (never flown jetBlue) decided to go with Delta.

My point here is that this ticket was for April and jetBlue has already sold so many seats that they are up in the $400 price range. Obviously, there have been more than a few customers that have decided that they would rather pay $300 and up to fly jetBlue as opposed to paying $230 to fly Delta.

Bottom line is that there are people that will go for the best deal (wife's aunt), but jetBlue will still be able to fill their planes. In fact, it's in jetBlue's best interest to have people take the cheaper ticket on Delta. That way, they will see what they are missing, and never stray again. Maybe they should change their rewards program to "Fly jetBlue 5 times and we'll buy you a ticket on the other guy" ;)

enjoy,
Hutch
 

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