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Whale Rider

Unity is Our Strength
Joined
Nov 9, 2004
Posts
864
December 03, 2008 |
Business
Type Size: A A APrintEmailMost PopularBuzz up!
Airline wants Aloha's name
by Dawn Gilbertson - Dec. 2, 2008 1200 AM
The Arizona Republic
Mesa Air Group this week hopes to gain Bankruptcy Court approval to rebrand its Hawaiian service as Aloha Airlines.

The Phoenix-based company, best known as a commuter carrier for US Airways, United and Delta, plans to change the name of its Go interisland shuttle to Aloha as part of a settlement with Aloha's former controlling shareholder.

Aloha, which went out of business in April, filed a lawsuit against Mesa two years ago, accusing it of using confidential Aloha information in its business plans for Go, and trying to put it out of business.

Earlier this year, Mesa agreed to pay Hawaiian Airlines $52.5 million to settle similar allegations.

Under terms of the Aloha settlement, announced late Friday, Mesa will pay Yucaipa Cos. $2 million in cash and issue stock equal to 10 percent of its currently outstanding shares.

Yucaipa will license the Aloha name to Mesa if it is approved to purchase the name in a Bankruptcy Court auction scheduled for today in Honolulu.

Mesa shares rose 55 percent, or 11 cents, to 31 cents Monday.

http://www.azcentral.com/arizonarepublic/business/articles/2008/12/02/20081202biz-phx-mesa1202.html
 

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