Hey Striker,
Now that your know who Paul Majer is, you might want to research Linious McGee, Raymond Marshall, Charles Willis, Ronald Cosgrave, Bruce Kennedy, and possibly even John F. Kelly and William S. Ayer.
I've heard these names can come up in the interview. They ask these type of questions to see if you've really have enough interest in ALK, and that it's not just another company to apply to.
Another way they do this is by asking some of the locations they fly to in Alaska. An answer of ANC, FAI, JNU, and ah, ah, ah, ....can't think of any more; will express a lack of interest in the foudation of the company. Know where they go! Know that they fly to more Mexican destinations than the one that's most embedded into our brains over the radio during the last few months.
Basically Striker, I'm not trying to discourage you, but you got some serious research to do to catch up to your competition. ALK gives the call about a week or two prior to an interview. It took me about 8-10 months to get a copy of "The Alaska Airline Story" from a small second hand book store in Fairbanks. It's a very informative, but extremly difficult out-of-print book to get a hold of.