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Alaska Airlines to start service to MIA,

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Respect my authoritaaahh!
Dec 31, 2001
and EWR!

Eastward again!
Newark, Miami to become Alaska cities late this fall
Posted August 21, 2002

In another move fortifying its strength in Seattle, Alaska Airlines will launch nonstop service late this fall from the Emerald City to New York/Newark and Miami.

Next Generation 737-700s, seating 120, will be used on both routes. Alaska will operate one nonstop roundtrip daily in each market. Service to Newark will begin October 28 followed by Miami on November 21.

The new destinations will become the seventh and eighth outside Alaska's traditional West Coast route system, and are part of Alaska's ongoing "Seattle Strategy."

"We're the dominant carrier up and down the West Coast and Seattle is the centerpiece of that dominance," said Bill Ayer, CEO and president. "Our Seattle Strategy is to fortify our biggest hub by extending our reach to other markets where our loyal base of customers want to fly. Connecting Seattle to other large markets is a natural evolution given the critical mass we've attained up and down the West Coast."

Ayer said the new flying will be accomplished by shifting a small amount of capacity from West Coast markets -- where traffic and fare levels have been depressed since 9/11 — and putting those aircraft into the new cities.

"This is exactly how we started our service to Boston and Denver back in April: By shifting capacity. And the results in those instances have been better than expected because we're carrying the same number of people on fewer flights in markets where we drew down frequencies, while the new routes are generating higher load factors and better yields than our systemwide average."

Gregg Saretsky, executive vice president of marketing and planning, said, "New York/Newark is very attractive to us since it is the single-largest market out of Seattle in terms of revenue, and a key business market. Miami, meanwhile, is at the heart of the cruise business in South Florida, which plays to the strength of our close relationship with the cruise industry. Beyond that, Miami is much less seasonal than other markets in our network and is a hub for customers to the Caribbean, and Central and South America."


Good to see that some airlines are still growing and looking to new markets during these tough times!
They are hiring. They plan to hire 67 this year. Classes started last month.

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