Again, what kind of growth did USA 3000 experience after Apple cut TransMeridian and started your airline?
I think it is Republic/Frontier that will face a interesting battle. Southwest appears to be going all out in Denver and now it appears AirTran is going all out in Milwaukee. A battle from two fronts.Mke is going to be an all out war between 3 airlines and everybody will suffer except the last man standing, which will probably be WN.
Considering that SWA flew 9.4% less ASMs in Oct 2009 than October 2008 while Airtran and Jetblue both grew ASMs by 7% in Oct 2009, I have to disagree with you. Looks like Gary Kelly is protecting the shareholder by trying to shrink to profitability (and reduce some routes/frequencies that are underperforming). I don't see Gary Kelly playing the marketshare games that have got most legacies in trouble this decade.I wouldn't underestimate SWA. They have enough loot in the bank to offer $19 fares out of MKE and DEN for ten years. That's SOP for ever major out there. He who can bleed the longest without dying, wins.
AirTran and SWA exists in plenty of markets without problems- BWI, PHL, MCO and others.
I would think, too, that due to the close proximity of MDW, SWA will have to be careful not to undercut its own MDW market . . . . don't want those MDW pax driving to MKE for $19. fares.