Something is going on....
AMR Corp.'s American Airlines has similar expectations. It could soon ask Boeing to begin turning out as many as 36 airplanes a year, with deliveries starting in late 2008 or early 2009, say people familiar with the situation
March 26, 2007; Page A1
SEATTLE -- After two years of record orders, the jet business has never looked better for Boeing Co.
That's precisely what worries Scott Carson, head of its Commercial Airplanes unit. He remembers how Boeing handled the last jet-building boom and vows: "We've been there and we've done that, and we're not going back."
[Scott Carson]
In 1997, Boeing tried to ramp up production so quickly that suppliers were unable to make parts fast enough. Unfinished planes stacked up at its factories here, forcing managers to shut down production for a month to allow the strained supply chain to catch up. The colossal stumble led to a rare year-end loss and $2.6 billion in charges against earnings over two years.
This time around, the storied jet maker is trying to be more prudent and increase production gradually. In the process, it knowingly risks alienating some of its longtime, best customers.
It's a challenge all industries face: determining how much to gear up in good times that might be fleeting. The stakes are particularly high for manufacturers of huge and expensive products, such as Boeing, the U.S.'s largest exporter by dollar volume.
"We really do want to produce as many airplanes as we can, but we want to be responsible about it," Jim McNerney, Boeing's chairman and chief executive, says in an interview.
[Jim McNerney]
To build even its simplest jetliner, the single-aisle 737, Boeing has to assemble 367,000 parts from more than 900 suppliers, engage thousands of workers across the country, and front much of the cost before the customer pays off the $65 million average tab. During an ordering and production process that can span years, the economy and the health of its boom-and-bust airline clients may undergo radical shifts.
Now a recovery in the airline industry is intensifying a need for quick jet deliveries. Boeing, headquartered in Chicago, won more than 2,000 jet orders over the past two years from airlines in fast-growing markets such as China, India and the Middle East. Without a major jump in production rates, it is largely sold out until 2011.
Emerging From a Slump
Yet longtime U.S. and European customers are finally emerging from a slump that followed the Sept. 11, 2001, terror attacks. They're starting to shop seriously for new planes to replace hundreds of aging jetliners. Though they previously canceled or delayed hundreds of orders, these airlines still feel entitled to priority treatment.
"If Boeing or Airbus want our business, they can ramp up production," says Mel Fauscett, Delta Air Lines' managing director of fleet planning and aircraft acquisition.
AMR Corp.'s American Airlines has similar expectations. It could soon ask Boeing to begin turning out as many as 36 airplanes a year, with deliveries starting in late 2008 or early 2009, say people familiar with the situation.
[Wait List]
At Europe's Airbus, Boeing's archrival, top executives question Mr. Carson's tough talk. "Even though it is probably the smart thing to do, Scott is going to have a tough time proving that Boeing is serious about this," says John Leahy, Airbus's chief operating officer for customers.
By the end of 2008, Airbus, a unit of European Aeronautic Defence & Space Co., expects to build as many as five more single-aisle planes every month than Boeing. It has a similar backlog but is under pressure to generate cash, as production on its super-jumbo jetliner, the A380, has gotten delayed by two years due to manufacturing snafus.
Mr. Carson says Boeing isn't going to play a game of one-upmanship just to match its competitor. "We won't follow Airbus down that bunny hole. We're going to make decisions about our production that make sense for Boeing," he says.
Instead, Boeing will agree to a jump in production rates only if it can sustain the pace for at least a couple of years. The cost of hiring and training new people on the front end, only to lay them off a few months later, is "too painful to the entire supply chain" to be worthwhile, Mr. Carson says.
So far, Boeing's greater discipline has resulted in a leaner machine that turns out airplanes more quickly, using fewer people, than ever before. Operating profit margins at the Commercial Airplanes unit reached nearly 10% last year, whereas margins had hovered around 6%.
Boeing is also in a better position to take a hard line. It diversified its customer base internationally in the years that U.S. and European carriers stayed on the sidelines.
Things weren't always that way. In the 1990s, U.S. airlines were king, and airplane makers had to ride their ups and downs alongside them.
In 1996, Boeing won 712 aircraft orders by promising airlines they could have their planes in just a few months. Over the next 18 months, the company hired 32,000 workers and set about doubling production to 43 airplanes a month by early 1998.
'Train Wreck'
Top managers describe what happened next as a "train wreck." Badly needed components were at such a premium that they were rushed to the factories by private jet, helicopter and even taxicab -- "and that was on a good day when there were parts to deliver," recalls Jim Jamieson, a senior Boeing engineer who was brought in to help clean up the mess.
Boeing ended up shutting down its 737 and 747 lines for almost a month. Mr. Jamieson, who now runs all of the company's airplane factories, keeps a 1997 photograph of a row of unfinished planes sitting forlornly outside, as a reminder of the perils of promising too much. "I never, ever want to go through that again," he says.
The company also realized during the crisis that its sales force had struck deals to sell hundreds of airplanes at fire-sale prices because financial executives hadn't shared information about how much it actually cost to build one. This compounded Boeing's problems when manufacturing costs ballooned.
The experience left an indelible mark on a generation of middle managers. Today, many of them are running the place, including Mr. Carson. Then chief financial officer of the Commercial Airplanes unit, he helped lead an effort to revamp Boeing's approach to sales and production.
The new No. 1 rule, he says: "We don't sell airplanes on the assumption that the factories have infinite ability to produce them."
One of Boeing's first steps in the years that followed was to require approval of major aircraft orders by a committee of high-level managers. This team, which includes engineers and accountants, makes sure the factories can handle the work on the promised timetable. Boeing also keeps in touch with suppliers, monitoring their ability to deliver parts.
Close Watch
Just as crucial is to keep a close watch on the customers and their shifting needs. So another team at Boeing has refined a process to award delivery slots to important or impatient clients in the event that certain customers get in trouble and don't want the planes they had sought.
Jet purchasing is an unusually complex and fluid process. Customers can put in firm orders but they also can acquire options for jets, entitling them to a set delivery date but giving them the ability to cancel or postpone within a year or so of delivery. A still-more-flexible arrangement is called a purchase right, which guarantees a price but no fixed delivery date.
At Boeing, a so-called skyline team manages a detailed bar chart stretching out for years showing the delivery dates of airplanes in the backlog. Every Monday, the Commitments Board that manages the skyline meets to compare notes on the relative health of customers.
In certain cases, Boeing has been able to free up delivery slots for new customers by persuading existing ones to convert options into less-definite purchase rights. For single-aisle 737s, for example, it has found that existing clients end up postponing or canceling 10% to 20% of their jet-delivery slots. The team has used this "melt-off" as an opportunity to take care of impatient customers without raising the number of planes the factory turns out.
It's not always possible to find new customers for planes in an economic downturn. That's what happened after the 2001 terror attacks. Airlines canceled or postponed orders by the dozens. Over a few months, Boeing cut its production in half and laid off 35,000 people.
With today's unrelenting demand, Boeing's steadier pace is appreciated by suppliers.
"I think everybody has learned from the last go-round" in the 1990s, says Mark Donegan, chairman and chief executive of Precision Castparts Inc. in Portland, Ore. His industry, metal forgings and castings, was among the first to warn Boeing in the 1990s that it had asked for more parts than suppliers could produce. These products, used for wings, landing gear and engines, are ordered the earliest.
Adds Marshall Larsen, chairman and chief executive of Goodrich Corp., which makes landing gear, engine cowlings and other items: "The last thing suppliers want is to ramp up for all-time record production and then find out it's not going to last very long."
Since 2003, Boeing has boosted its jet output by 41%, delivering 398 airplanes in 2006. This year Boeing says deliveries should increase 12%, to about 445, and then to around 520 in 2008.
At the same time, it is enforcing strict training standards for new assembly-line workers. The company requires new mechanics to attend an unpaid 30-day training course and pass a stringent technical test before being allowed to touch a wrench. This means mechanics show up for their first day better prepared for the rigors of Boeing's factories.