The risk of damage to vacum pumps from turning a prop backward is insignificant. No vacum pump manufacturer cautions against it. I recently spoke to the folks at Airborne about their pumps and discussed this particular wives tale. They advised that they have never published data advising people against turning the prop backward, and that if sufficient contamination exists in the pump to cause damage when turning backward, it will likely cause the same damage turning in the normal direction of rotation.
A magneto may provide spark when being turned in either direction. At low speeds of rotation, less voltage is delivered to the plug to fire. One magneto on some airplanes (not all) is often fitted with an impulse coupling, which works off a cam and a spring to increase the rotational velocity in the mag, and produce a "hotter" spark when cranking the engine. This impulse coupling will not be activated when turning the propeller against it's normal direction of rotation, or backward.
By turning the prop backward, you are avoiding the impulse coupling, but the engine can still fire. The previous advice given is good advice.
If you're flying behind a geared engine, don't turn the propeller backward at all. If you do turn the propeller backward on any engine, good practice is moving it forward again a short distance to take up backlash before attempting to start it.