# 8 of 2005 dumbest business moments

[shortbus driver]

Budweiser mocks discount airliner just to unintentionally almost lose a huge client


Here's to you, Mr. Insult-Your-Customers Marketing Guy.
In January a new installment of Anheuser-Busch's "Real Men of Genius" ad campaign celebrates "Mr. Discount-Airline-Pilot Guy" for putting "the fly in fly-by-night." When the ad comes to the attention of executives at low-fare carrier AirTran Airways, director of marketing Tad Hutcheson calls the brewer to complain and is put on hold -- where he hears not Muzak but a loop containing the offending ad. AirTran threatens to yank Budweiser from the airline's galleys.

 

[aucfi]

Haha I've heard that ad before a while ago. Anyone got a link to it????

 

[imacdog]

Budweiser wouldn't even notice if AirTran pulled their product from their galleys.

It was a pretty funny ad though.

 

[shortbus driver]

heres the link

this is the link....and its #8

http://money.cnn.com/magazines/business2/101dumbest/full_list/

 

[crash-proof]

I like #16:

16. It descends from the military-industrial complex. Not so ironically it unleashes grave embarrassment.

"We consider the ad offensive, regret its publication, and apologize to those who, like us, are dismayed with its contents."


-- Mary Foerster, spokeswoman for Boeing Integrated Defense Systems, about an ad in the Sept. 24 issue of National Journal that depicts the CV-22 Osprey in an assault on a mosque accompanied by copy that reads, "It descends from the heavens. Ironically it unleashes hell."

 

[av8rbama]

Haha I've heard that ad before a while ago. Anyone got a link to it????

Here's all of the commercials you could ever want.

http://thefuntimesguide.com/movabletype/archives/2004/10/bud_light_real.html