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Daddy wanted the 7X. Junior wanted to cut costs. Led to the demise of the company.I think the Busch family kept a 900 (Rumor has it that Augie IV tried to keep the 7X order but daddy III said no...)
Although the corporate jets were a boon to doing business at A-B, they also provided a huge distraction in a previously undisclosed incident from 2007.
Busch IV, just one year into his reign atop the company, was pushing a plan to slash $400 million in expenses. It was named "Project Blue Ocean." U.S. beer sales were sluggish. Shareholders were getting impatient.
Busch IV discovered the company was about to take delivery of a Dassault Falcon 7X—a top-of-the-line jet, the first corporate fly-by-wire plane, a $40 million beauty that made aviation enthusiasts swoon. A-B would be among the first in the world to get one. It could fly nonstop from St. Louis to the A-B brewery in China. The plane was in Arkansas getting fitted with final interior details and a paint job.
The Falcon 7X was Busch III's baby. He had been waiting several years to get it. But Busch IV, who did not return a call and e-mail requesting comment for the story, objected. He felt the plane sent the wrong message. The company was trying to control costs. Father and son had long faced a notoriously difficult relationship.
"It was a major moment in the rift between the two of them," the former A-B executive said.
Around the flight operations department, word was that Busch III was angry beyond belief, and the dispute was like "World War III between the two of them," recalled one former flight operations worker. "That 7X was the end of it all."
Months later, InBev would make its bid to buy A-B. But the 7X debacle had so spoiled relations between Busch III and Busch IV that the company was not able to draw up a united plan to fend off InBev, the former executive said.
"That became a real problem," the executive said. "It was seen as a sign of weakness."
And the 7X plane never made it to the A-B hangar in Chesterfield. It went to a buyer in South America.
Also love to know where you can get a "top of the line beauty" 7X for $40mil.
More like $55M with the custom interior I heard it got.
Also love to know where you can get a "top of the line beauty" 7X for $40mil.
And agree...the book is a pretty good read.
When Dassault first introduced the 7X, in fact the name had yet to be decided on, the early buyers could lock in a price in that range*. We placed a deposit on, I believe, serial number 11. We had just bought a 900EX at the time.
Course, then the boss lost a ton of money, we sold the 900EX and used the deposit on the 7X to buy a new 50EX.
* To be honest, I really cannot remember the actual price, as it was a long time ago. However, it was not near $50 million USD.
yeah, likely...even right now $50mil seems to be the number...I'd consider picking one up myself for the bargain price of 40..![]()
Chump Change for you, huh?? Some of us smaller bargain hunters are still in the 20's range.![]()
Im not flying for the next month, but will be in the NJ area for school and a few other Dassualt events so if you wind up sitting in TEB get in touch!
I may be in the Morristown area for a couple of days at the end of Feb. Does that count?
TC
Thats where I have to go to school these days! - get in touch when you know when you will be around..
Thats where I have to go to school these days! - get in touch when you know when you will be around..
Don't forget to wear your Crocs punk! I showed Ricer my new pair last week and boy was he jealous!!!
Deal. At a minimum, I'll be up there for a couple days of differences. Maybe the whole week.
I'll let you know what the schedule looks like.
TC