The article is one thing, the comments below are another. Most deal with Continental and decline. Sometimes simple is good. Sometimes too many options make customers feel they are missing out, or being nickle and dimed, or further complicates an already stressful experience. I hope this "volume rules the market" theory pans out. I hear very often, first hand, once loyal Continental customers forgoing free flights and years of status building to get as far away from the the resulting United as they can.
http://travelkit.msnbc.msn.com/_new...virgin-america-get-top-customer-service-marks
http://travelkit.msnbc.msn.com/_new...virgin-america-get-top-customer-service-marks