It's marketing. With a quick read of a brochure, that VFR figure is going to be the best range number and selling point. Here is what the NBAA IFR reserve # means:
"The Business and Commercial Aviation Planning and Purchasing Handbook as
well as other publications use the NBAA Range Format in depicting aircraft
performance. The intent of the Range Format was to provide a standard for
prospective aircraft purchasers to use in comparing the performance of
various aircraft.
The NBAA Range Formats has a profile describing a trip on a "real-life"
basis.
For example, trips include a missed approach and a flight to an alternate
airport. The origin-to-destination segment may use up to three step climbs
to higher altitudes, at the manufacturer's discretion. All altitudes and
speeds for origin to destination are the optimum for the aircraft involved.
The optimum altitude and best fuel speed are used for the destination to
alternate stage.
Many aircraft manufacturers state in their advertising that an aircraft has
an NBAA IFR/VFR fuel reserve of a certain number of pounds. The NBAA IFR
Reserves is defined as the route of flight in the profile that begins at the
"K-L" leg and goes through to the end of the flight profile. This is where
the aircraft begins its missed approach to divert to an alternate.
The "K-L leg" of the profile is a 200 NM distance that is done at an optimum
rate of climb to 5,000' after missed approach, holding for 5 minutes at
loiter power for clearance, optimum rate of climb enroute to optimum cruise
altitude, economy cruise to alternate, and then a descent enroute to Sea
Level at 3,000 feet per minute max and land. Upon landing, fuel reserve
should meet IFR minimums as appropriate for loitering at 5,000 feet.
You can find the NBAA Range Formats in Appendix D of the NBAA Management
Guide at http://web.nbaa.org/member/ops/adm/mgmtguide/appendixD/."