US Airways advertising

[Turtlesfly]

So I'm watching the Suns game last night on tv - it was in Pheonix . . .

. . . and in big letters all over the floor of the basketball court is the US Airways advertising logo. So I started to think about all the other arenas that have airline names behind them, not the least of which is the Delta Ctr in Salt Lake City, or the AA one in Miami.

Now, I would love to have anybody with advertising or marketing backgrounds chime in on this . . . my understanding of advertising is that it is either for name recognition, product recognition, or for both. But you're not advertising a new product here, and certainly everybody knows your name - we know your name because every day the USA Today tells us that you're losing millions in cash everyday -- and we know you're product, too. By naming the arena after yourself, you're not telling anybody anything that we don't already know.

Just a thought - isn't there some point at which the company would say, "hey everybody knows our name by this point, and we're losing millions, maybe we should cut back on the arena funding instead of taking it from our employees."

Any other examples of (at least slightly) stupid airline advertising going on out there?

 

[Quack]

Yeah $29 one way tickets, that's stupid enough if you ask me...

 

[blackbox]

Its not as simple as that. They saying in advertising is 50% of the cost works. they jsut dont know know which 50%. Advertising is a key part of business. Do you think the people that watch the superbowl doesnt know what Bud light, Diet Pepsi, or FedEx is? Its all about keeping their names fresh in the consumers' minds.

And with advertising in PHX. Wasnt the Sun stadium used to be called America West Arena??? By the end of this year the name America West is supposed to be completely gone. So they are slowly changing everything over to US Airways. And I honestly think plastering US Airways all over the PHX, and Vegas isnt a bad idea. AIrways used to be a predominately east coast airline. Now with the merger, they have to get their name out here in the west.

 

[HughBeamont]

Advertising for USAirways definitely has value post-merger. It tells the consumer we're still around, we made it through bankruptcy, we have confidence in the future. And we have executives that like pro sports and want box seats.

 

[wmudriver]

TWA Dome in STL,
United Center in Chicago
US Airways Arena in DC
FedEx Field in DC
i know there is more but can't remember

 

[Guitar Guy]

Add the American Airlines Center in Dallas (aka "The Hangar") and the American Airilnes Arena in Miami.

Also, there's the Contintal Airlines Arena in East Rutherford, NJ.