time builder
Well-known member
- Joined
- Apr 20, 2005
- Posts
- 648
You're right on, that fuel hedging deal in particular was well timed. That and they established a reputation for being a low fare carrier earlier on. Heck, some people don't even look at the "Legacy carriers." They just figure SWA or JetBlue fares are automatically going to be lower.navigator72 said:SWA is much smarter than all the others. Read the book "Nuts" about herb Kelleher and the creation of SWA.
Here are the key points to his success:
One type of plane (Boeing 737) Pilots are qualified to fly all planes in the company.
Mechanics only have to be concerned with working on one kind of plane, only need to stock parts on this one type of plane.
SWA locked in fuel prices years ago.
and many many many more smart moves by Herb and the SWA team.