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Sounds like another round of bend over and take it for the Value Jet boys
Exactly right.One final advantage that’s faded: growth. After decades of expansion, Southwest has trimmed seats from its schedule through the first nine months of the year. And Kelly said that won’t change until results improve.
No longer is Southwest offsetting its rising labor costs by adding new, lower-paid employees.
“Peel that away, and there’s no stopping the cost creep,” said William Swelbar, research engineer at MIT.
IMO, Southwest is in SERIOUS trouble. The the most profitable airline in the US right now is Spirit, which is growing rapidly and just opened up a DFW base. Spirit is taking and will continue to take many if SWA's leisure customers. My aunt, a longtime SWA flyer, called me recently to ask if Spirit Airlines was a real airline when she saw a round trip ticket to from Dallas to Houston for $90.
Spirit is a true no frills airlines, and while customers whine and complain about missing the good ole days, how they spend their money tells you what they want. Steve Jobs said it best, a company has to put out a product they know the people will want, not what they tell you they want(Virgin America).
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I don't think it's quite THAT dire.777 is spot on. We are in serious trouble. In general our customers love us, just not enough to spend an extra $10 to fly on us instead of an overcrowed RJ or an Airbus with pre reclined seats. At this point it seems like the airlines have a very defined life cycle. So far WN has been the longest lasting in the deregulated environment. The fact is we can't escape the laws of nature. We have exceeded our growth limit. It looks like we are now in a shrink to profitability mode. My prediction is that in less than 36 months we will be at least 88 airframes smaller than the combined fleet now and seriously overstaffed as a result. I'm interested to see how we respond to 500+ too many pilots. Some day Spirt will mature and its costs will become too high. AT that point a new carrier will come in with much lower costs and start to grow to fill the void.