scoreboardII
Well-known member
- Joined
- Apr 15, 2008
- Posts
- 2,694
These other airlines do more than domestic flying, look at total ASM levels. SW has always been a smaller airline than United, Delta and American.
My point is simply that SW doesn't need to be the same or larger than the other carriers just because there has been consolidation. They have never been the biggest carrier and it's never hurt them before. They don't need to do another acquisition to be competitive. Damn, touchy
Touchy, yes, sorry. But your point is inaccurate on an ASM level, SWa doesn't do the 12hr flight so if you want to compare ASMs you have to normalize, and the best way is enplanements, which SWa owns.
SwA does need another merger to remain a growth carrier to keep costs down. That and they need a merger into a far international carrier, or else they will have to fight their way into these markets, which GK just proved he doesn't want to risk.
I hate it, but SwA is in the merger stage of its life cycle.