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New SWA commercials: scary premonition

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PositionandHold

Truthiness
Joined
May 17, 2006
Posts
335
The new SWA commercial can be viewed here:

http://gallery.swamedia.com/videos/value=open/type=video

It should be the first one, titled "Tired of being nickled and dimed by other airlines?"

I've actually been waiting for an ad like this for some time, because that commercial is exactly the way this industry is going. Paying for everything from inflight food (who decided that a croissantwich tastes good? Let alone worth 8 bucks?) to exit row seats...to the peanut mix on NWA. As far as I know, they're the only ones who charge for peanuts.

So most responses to this are "then stop paying walmart prices for tickets." Problem is, even when I do pay $500.00 for a ticket to LAX, I get the same service that the Orbitz-b*tch who paid 200.00 bucks and booked 5 months ago did.

You get better service and more for your buck flying an LCC. That's the truth. While the Legacy airlines pretty soon will be taking out the seats and making you hold on to handrails.

I wonder if one of Southwest's secret is advertising all their fares one-way. Psychologically, that'll bring people to the websites booking two one-way fares thinking their getting a steal by being able to go LAX-DFW for $150.00 (one way) when in reality that $300.00 roundtrip price is probably more than you'd pay on AA.

I never fly SWA because every single time I book, UAL or AWA/USAir is non-stop to where I need to go and costs less anyways.
 
You get better service and more for your buck flying an LCC.

Before this thread decays (and it will, rapidly) just wanted to say the issue is more with defining the product for the legacy carriers. Southwest has a defined product, Jetblue has a defined product, etc. What is the defined product of a legacy and why should I fly AA instead of UA?

As it stands the legacy carriers are trying to only differentiate on price and that is a battle they can't win. No idea what the winning solution is, but it definitely has to be something outside the box.
 

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