NetJets Launches Extra-Lift Program for Flight Depts
NetJets introduced its Supplemental Lift Assurance program yesterday to address the short-notice needs of aircraft owners that cannot be met with their owned aircraft. The obstacle might be a technical problem, an existing trip commitment or a size or range inadequacy of the owned aircraft for the mission at hand. “We listened to corporate flight departments and aircraft owners and we tailored NetJets Supplemental Lift Assurance to their exacting needs,” said NetJets North America sales, marketing and service president Adam Johnson. “Whether you need a reliable resource to increase capacity or an aircraft is out of service for maintenance, NetJets Supplemental Lift Assurance provides on-demand access to our entire fleet whenever and wherever you need it.” NetJets says the diversity of its fleet can solve the problem with as little as four hours’ notice. The company emphasizes that “this product does not require a specified number of flight hours or a long-term commitment. The costs associated include a one-time enrollment fee, an hourly flight fee and an annual renewal fee based on cabin class (light, midsize or large). Enrollment fees for the first year start at $25,000, with an annual fee of $10,000 for subsequent years.”
Is this going to work? Is there a message to be had from this strategy? Do they really think that anybody will pluck down $25K just for the privilege of paying an hourly rate to charter a jet?
NetJets introduced its Supplemental Lift Assurance program yesterday to address the short-notice needs of aircraft owners that cannot be met with their owned aircraft. The obstacle might be a technical problem, an existing trip commitment or a size or range inadequacy of the owned aircraft for the mission at hand. “We listened to corporate flight departments and aircraft owners and we tailored NetJets Supplemental Lift Assurance to their exacting needs,” said NetJets North America sales, marketing and service president Adam Johnson. “Whether you need a reliable resource to increase capacity or an aircraft is out of service for maintenance, NetJets Supplemental Lift Assurance provides on-demand access to our entire fleet whenever and wherever you need it.” NetJets says the diversity of its fleet can solve the problem with as little as four hours’ notice. The company emphasizes that “this product does not require a specified number of flight hours or a long-term commitment. The costs associated include a one-time enrollment fee, an hourly flight fee and an annual renewal fee based on cabin class (light, midsize or large). Enrollment fees for the first year start at $25,000, with an annual fee of $10,000 for subsequent years.”
Is this going to work? Is there a message to be had from this strategy? Do they really think that anybody will pluck down $25K just for the privilege of paying an hourly rate to charter a jet?