storminpilot
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http://www.atwonline.com/indexfull.cfm?newsid=3913
RivieraJet hopes to 'leapfrog' transatlantic competition
Dateline: Tuesday February 24, 2004
Now in its final planning stages, RivieraJet Airways, a new low-cost carrier that will operate on transatlantic routes, unveiled more of the business plan that it said it intends to use to "leapfrog" the competition by deploying the latest in technology, equipment and services.
"RivieraJet will cross the Atlantic faster, cheaper and better. That's a winning combination in any business," Chairman and CEO Thomas Bonetti said.
The company, which plans to launch operations later this year, said it will keep its costs and fares down by following and enhancing the successful "alternative airline" model employed by carriers such as JetBlue Airways. "We didn't have to reinvent the wheel. We just had to learn from the other cost-efficient alternative carriers and update that strategy for long-haul," Bonetti said.
RivieraJet will offer only direct point-to-point flights. It said it already has put in place a "desirable and carefully planned" network of transatlantic routes that are underserved or not served at all. "Because the legacy airlines have such high cost structures, these routes aren't viable for them," it said.
The airline plans to grow its network by developing three strategic gateways on the US East Coast, with one located in the Northeast, one in the mid-Atlantic region and one in southern Florida. It said it already has secured agreements in principle with its three preferred US gateway airports for terminal use. From these airports it will offer flights to "major destinations" in the UK, France, Germany, Italy, Spain, Switzerland and the Benelux.
The carrier will operate a single type of aircraft and talks are underway with Boeing and Airbus, it said. RivieraJet also developed a "simple fare structure" with three classes of service: Classic, Classic Plus and Business Class. Passengers in each class will have access to individual in-seat video and inflight entertainment and the company said it expects to offer Internet connectivity and e-mail access for a "modest" fee.--LF
RivieraJet hopes to 'leapfrog' transatlantic competition
Dateline: Tuesday February 24, 2004
Now in its final planning stages, RivieraJet Airways, a new low-cost carrier that will operate on transatlantic routes, unveiled more of the business plan that it said it intends to use to "leapfrog" the competition by deploying the latest in technology, equipment and services.
"RivieraJet will cross the Atlantic faster, cheaper and better. That's a winning combination in any business," Chairman and CEO Thomas Bonetti said.
The company, which plans to launch operations later this year, said it will keep its costs and fares down by following and enhancing the successful "alternative airline" model employed by carriers such as JetBlue Airways. "We didn't have to reinvent the wheel. We just had to learn from the other cost-efficient alternative carriers and update that strategy for long-haul," Bonetti said.
RivieraJet will offer only direct point-to-point flights. It said it already has put in place a "desirable and carefully planned" network of transatlantic routes that are underserved or not served at all. "Because the legacy airlines have such high cost structures, these routes aren't viable for them," it said.
The airline plans to grow its network by developing three strategic gateways on the US East Coast, with one located in the Northeast, one in the mid-Atlantic region and one in southern Florida. It said it already has secured agreements in principle with its three preferred US gateway airports for terminal use. From these airports it will offer flights to "major destinations" in the UK, France, Germany, Italy, Spain, Switzerland and the Benelux.
The carrier will operate a single type of aircraft and talks are underway with Boeing and Airbus, it said. RivieraJet also developed a "simple fare structure" with three classes of service: Classic, Classic Plus and Business Class. Passengers in each class will have access to individual in-seat video and inflight entertainment and the company said it expects to offer Internet connectivity and e-mail access for a "modest" fee.--LF
