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Jet Bllue starts Flying Pilates

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tkr-toad

Well-known member
Joined
Apr 10, 2003
Posts
75
From CNN:

Attention, JetBlue customers. Please put your tray tables in upright and locked position: it's time to start some airborne aerobics.

Low-cost carrier JetBlue Airways on Wednesday launched a fitness program called "Flying Pilates," in partnership with Crunch Fitness International, a fitness and recreation sports brand.

Pilates is a series of non-impact exercises, based on coordinating mind, body and breath to strengthen mainly the abdominal and back muscles. It is also designed to increase flexibility and balance.

The airline now offers a "Flying Pilates" card in the seatback pocket on all flights, offering passengers Pilates core-strengthening moves to help make the flight more relaxing.

The cards, made exclusively for JetBlue, illustrate four moves, all of which can be done without leaving your seat.

"The Single Leg Stretch' is my personal favorite," said Amy Curtis-McIntyre, vice president of sales and marketing for JetBlue.

The carrier, known for its leather seats and live television, recently added two extra inches of legroom to more than 65 percent of the seats on all its planes.

So sit up and relax. Enjoy the flight.
(End of Story)



Is this a replacement for the flying yoga??? What's next - flying Feng Shui???
:)
This is the first I've heard of the extra leg room. Were seats removed to achieve this and if so, how will that affect yields?
 
tkr-toad said:
This is the first I've heard of the extra leg room. Were seats removed to achieve this and if so, how will that affect yields?

Yes, we removed the back row (Row 27) a few months ago changing the seating capacity to 156. The extra legroom is in rows 13-26 only because we could not move the location of the Emergency Exit Row seats, for obvious reasons.

Yes, I am sure the yield was negatively impacted but not so much that we decided to go ahead and remove the seats. The results have been great. We have been having real close to 100% loads, to Florida anyway, and I am sure we probably adjusted the fares to offset the yield loss. It did impact the non-rev situation as well which kinda stinks, but hey, 156 or 162, full is full.

C yaaaa
 

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